Navigating the Amazon.com

One of our senior developers recently returned from a trip to the Amazon and other points in South America. When I dorkilishiously asked if she escaped the pythons and piranha and crocodiles, she politely explained that they’re actually more scared of us than we should be of them. “The most dangerous animal there,” she said, “is the mosquito!”

Amazon looks like a rush!

Ironically, the Vendio team is simultaneously wrapping up our software coding to enable sellers to manage their Amazon.com sales through the same inventory and order management system (OMS) that currently supports their Vendio Hosted Stores, Google Checkout, and eBay sales. As we work through this project, indeed, it hasn’t been the big animals that proved difficult, but the little “mosquitoes” that can get you. We hope to have removed all of these by launch so you don’t have to worry about them, but we wanted to give you some of the high level differences you can expect between selling on eBay and Amazon.com.

Catalog, catalog, catalog

A great majority of the items you’ll sell on Amazon.com will already be on the site from some other seller, including Amazon.com itself. In these cases, you simply map your item to the catalog and give some additional details about your particular item (e.g. pricing, condition). Your item will then appear near other purchase opportunities on the Amazon product page. You won’t need to worry about titles and descriptions as much, but you will need to follow the competition and pricing more carefully. Even in cases where you introduce a new sales item on Amazon.com, realize it will also largely look like an Amazon.com page. No fancy templates allowed here.

Payment flow

On eBay, a buyer commits to purchase and item and pays through your preferred payment method before you ship the item. On Amazon.com, the flow is slightly different. Amazon.com collects payment through the checkout experience on your behalf and commits to pay you when you confirm delivery (essentially delayed capture for credit cards in your merchant account). Therefore, it becomes imperative for you to mark items as shipped in Vendio order management system (also known as post-sale). This event triggers us to mark the item as shipped within Amazon.com’s system on your behalf, which is their cue to release the funds to you. While it sounds a bit scary to ship before you have cash in the bank, realize large sellers have been processing orders from Amazon.com in this way for quite some time. The process will be relatively seamless for you in the Vendio system.

No Listing Fees

As many know, Amazon takes no fee to list an item on the Amazon.com platform. There are some monthly fees for various levels of sellers and of course a final value (success) fee of between 6% and 15%, which includes their payment processing.

As we get closer to launching our support for Amazon.com listings, we’ll be providing additional training materials, webinars, and white papers to help you sell effectively on what for many of you will be a new channel. For those already using Amazon.com, let us know immediately so we can ensure we plan to help you individually consolidate these sales in one system!

3 Responses to “Navigating the Amazon.com”

  1. Cyn Says:

    That is excellent news! Will Vendio have any support for FBA (fulfilled by Amazon)? I would like support for printing the barcode labels with the SKU, as well as automated feedback request emails. Any hope for that?

  2. guitarricardo Says:

    Hi and thanks for all the hard work updating the software to cutting edge! I am looking forward to the Amazon.com support. Will the scanner input work to list isbn or usb bar code into the amazon listing? I asked when I called sales and support, but they said no. I hope it works. They also promised to call back with more info, but no luck. For those of us waiting for the amazon additions, can you offer an incentive for purchase? Just asking…

    guitarricardo

  3. Keywrap Says:

    My G-d it is about time. I don’t care what other channels you support but I really wish you would start supporting others. All our eggs in eBays basket is a fatal mistake just waiting to happen. The more the merrier I say. I love Vendios flow through, and I would love to see them support all the major sites, including the Big O, as well as any other shopping sites for feeds that we can all find. All I can find is Google base and have searched high and low for more options, but the more the merrier I say. Who cares where the customers come from as long as they come? Why are we all so fixated on eBay when they aren’t the only one anymore, nor the best… Time to widen the market place. IMHO :D

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