eBay’s Fixed Price and Search – The Basics

Lately, I’ve seen a lot of confusion about the basic differences between the new eBay search and the new Fixed-Price format, so I thought I take a shot at answering some of the common questions.

Where is my item displayed?

The new search is broken down by ‘All Items’, ‘Auctions Only’ and ‘Buy-it-Now Only’ Tabs.

The ‘All Items’ Tab includes:
1. Fixed-Price Listings
2. Auctions
3. Auctions with a Buy-It-Now Price

The Buy-It-Now Only includes:
1. Fixed-Price Listings
2. Auctions with a Buy-It-Now Price

The ‘Auctions Only’ Tab Includes
1. Auctions
2. Auctions with a Buy-It-Now Price

What’s the cost difference between Auctions with a Buy-It-Now Price and Fixed-Price Listings?

The cost to run an Auction is tiered based upon the starting price (and category) from $.10 to $4.00. Adding Buy-It-Now adds $.05 to $.20 to the cost. Auctions run either 3, 5, 7 or 10 days, with an additional fee for 10-day auctions. Final Value fees for auctions tier down from 8.75%
The cost to run a Fixed-Price Listing is either $.15 or $.35 depending on the category. Fixed-Price listings run for 30-days or GTC (good ‘til cancel – which is just relisting the item every 30 days automatically). Final Value fees for Fixed-Price Listings tier down (depending upon the category) from 6% to 15%.

Which option gives me the most exposure?

Auctions run either 3, 5, 7 or 10 days and are shown in the ‘All Item’ and ‘Auctions Only’ Tab.
Auctions with a Buy-It-Now run either 3, 5, 7 or 10 days and are shown in the ‘All Items’ Tab, ‘Auctions Only’ Tab, and the ‘Buy-It-Now Only’ Tab.

Fixed-Price Listings run 30 days and are shown in the ‘All Items’ Tab and the ‘Buy-It-Now Only’ Tab.

“Where” they are displayed within these tabs (ranking) is dependent upon the eBay algorithm (which is a moving target), the bidder input (search preferences and keywords), and also includes variables such as popularity, item specifics, shipping cost, seller DSRs, etc.

How do my Store Items fit in?

Store items will appear in the ‘All Items’ and ‘Buy-It-Now ONLY’ tabs if the search results are limited. Store items are shown below the All Items and Buy-It-Now items in the core.

When will Vendio Support the new fixed price?

Barring the unforeseen, this will likely be rolling out tommorrow night, with Vendio Desktop following a few days after that.

And as a last word (s), please keep in mind that all the above eBay information can change at anytime, and has probably changed 6 times while I was composing this blog post today.

4 Responses to “eBay’s Fixed Price and Search – The Basics”

  1. Cyn Says:

    Good summary! So the best exposure appears to be auctions with BIN, as far as I can tell. I also noticed that items with Free Shipping are getting much better ranking than other items.

  2. CHUCK Says:

    SINCE EBAY STARTED IT’S 30 DAY FIXED AUCTIONS TODAY .WHY ISN’T ANDALE UP AND RUNNING WITH THIS CHANGE?I HAVE ADS IN MY AD ARCHIVE READY TO GO AND I’M BEING HELD UP FROM LAUNCHING UNTIL ANDALE CATCHES UP,WHY??

  3. crystalwells-miller Says:

    Cyn,

    I think the best move for sellers is to do what is right for them. Every seller seems to be a bit unique and you can’t just put them in a “box”. For you, I think you’d do well in any of the three buckets (auctions, auctions w/bin, fixed price). One thing for sure is there is no definate answer for anyone until the data starts rolling in. As you mentioned, free shipping is one of the easier to spot triggers to get additional exposure. Its a challenge, that is for sure!!

  4. crystalwells-miller Says:

    Hi Chuck,

    This will be rolling out later this evening with Desktop rolling out a few days after that. We needed an additional day to get this functionality into the bulk editor and to test the same.

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