Ramp up your Custom Item Specifics

Over the next few months, eBay will begin increasing exposure of item specifics. Additionally, they will begin including Custom Item Specifics in the left navigation. If you do not use Item Specifics you will be competitively disadvantaged in Search (yes..another search criteria).
If you do not use Item Specifics or Custom Item Specifics, now is the time to ramp up the process.

I know that many of you are editing existing ads to remove references to checks and money orders within your listings and while you doing this, you should probably take a few minutes to make sure your Items Specifics and Custom Item Specifics are up-to-date.

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