eBay Announces Changes – Enhanced Search and Listings (Part 3 of 4)

Part 3 of the eBay Announced Changes covers “Enhanced search presents more relevant listings” section of the eBay announcement and contains five items – which we have broken down below.

• Best Match now considers impressions and sales for Fixed Price; Search Visibility tool helps you optimize your listings

• Auction-style listings still get a boost in exposure as they end

• New guidelines for Auction-style listings with Buy It Now preserve the draw of auctions

• Listing features discontinued to save you money and keep the focus on relevance

• Product pages rolling to more buyers; get exposure for your product pictures

Best Match now considers impressions and sales for Fixed Price; Search Visibility tool helps you optimize your listings

What does it mean?

“We’re continuing to refine and improve the technology for surfacing the most relevant, best-quality listings from sellers providing the best buyer experience at the top of search results—and give you the information and tools you need to get the best possible exposure for your listings.”

What does it REALLY mean?

  • In July, you can raise or lower your prices and your title and you won’t lose your best match score
  • Best Match scores will count impressions in relation to purchases. Thus, if 1000 people look and only one purchases, it’s not good for your score.
  • New items will be given exposure in Best Match, even though they have no history.
  • Top rated sellers will be given greater exposure
  • There will be differences in how Best Match works on a category level

Great News for Vendio Merchants: Use Vendio Reviser to revise your pricing and your title and use Vendio Research to determine what keywords you will need in your title (then use reviser to make these changes).

Auction-style listings still get a boost in exposure as they end

What does it mean?

“Given the improvements in the way new and single-quantity Fixed Price listings are treated, and the new guidelines for Auction-style listings with Buy It Now, it is more important for sellers to use Auction-style listings the way they work best—with a low start price to attract buyers and stimulate bidding. Some sellers may see significant fee savings by moving Auction-style with Buy It Now inventory to Fixed Price.

What does it REALLY mean?

Uhm, nothing really. This particular item offers up no changes from the way it works today. I think it was added as an additional bullet to take up space and to segue into the new guidelines.

New guidelines for Auction-style listings with Buy It Now preserve the draw of auctions

What does it mean?

“Auctions with a great start price draw millions of buyers to eBay. To protect that important distinction for the eBay marketplace, we’re establishing some new guidelines for Auction-style listings with Buy It Now. For all Auction-style items listed on or after October 1, the Buy It Now price will have to be at least 10% more than the auction start price.”

What does it REALLY mean?

  • Buy it now price has to be at least 10% more than the auction start price

Listing features discontinued to save you money and keep the focus on relevance

What does it mean?

To keep the emphasis squarely on relevance and quality, we’re make changes to available features, retiring some and making changes to others:

What does it REALLY mean?

Going Away: Featured Plus, Border, Highlight, Gift services, ProPack and Homepage Featured

Restricted: Featured First is only available to Top Rated Sellers

Limiting: When sellers purchase Featured First or Bold along with International Site Visibility, these features will be displayed only on the site of purchase to ensure that domestic listings get top visibility.

Product pages rolling to more buyers; get exposure for your product pictures

What does it mean?

eBay catalog product pages continue to be surfaced for more and more buyers. An expanded “Great Savings” box will feature listings from three PowerSellers instead of just one. To qualify for the Great Savings box, you need to be a Top-rated seller or meet the PowerSeller requirements as defined for April 2010.

What does it REALLY mean?

  • In creating product pages (catalog pages, that other sellers can use to sell their items), eBay can select to use your images unless you opt out.

Bottom Line

  • In July, you can raise or lower your prices and your title and you won’t lose your best match score
  • Best Match scores will count impressions in relation to purchases. Thus, if 1000 people look and only one purchases, it’s not good for your score.
  • New items will be given exposure in Best Match, even though they have no history.
  • Top rated sellers will be given greater exposure
  • There will be differences in how Best Match works on a category level
  • Buy it now price has to be at least 10% more than the auction start price
  • In creating product pages (catalog pages, that other sellers can use to sell their items), eBay can select to use your images unless you opt out.

Previous:

eBay Announces Upcoming Changes (Part 1 of 4)

eBay Announces Changes – DSR and other Ratings Changes (Part 2 of 4)



One Response to “eBay Announces Changes – Enhanced Search and Listings (Part 3 of 4)”

  1. Vendable » Blog Archive » eBay Announces Changes – Easier Selling on eBay (Part 4 of 4) Says:

    [...] eBay Announces Changes – Enhanced Search and Listings (Part 3 of 4) [...]

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