Should you use eBay Cross Merchandising?

On Monday, eBay announced Cross Merchandising where watched items will appear at the bottom of sellers listings. This is an opt-out program, and you’ll need to decide if you want your items displayed in other seller’s listings, at the cost of having their items displayed in your listings.

Typically, in a cross promotion program, some do better than others and you’ll need to determine if it benefits your business or detracts from your items. Here are a few questions you could ask yourself before you make a decision:

1.  Are your prices in general lower or higher than your competition?  If your prices are lower, then you could benefit from the Cross Merchandising.

2.  Are you images compelling?  Do you images really shine?  If your images are clearly better than your competitors, then you could benefit from Cross Merchandising.

3.  Are you a Top Seller?  Top seller badges are displayed in the Cross Merchandising Panel, which could be a benefit to you.

4.  Can your items be sold multiple categories?  For example, if you sell sterling nurse charms, getting “shown” in medical categories could be helpful.

There are a growing number of complaints about the program, so we would suggest considering your options before you make a decision.

2 Responses to “Should you use eBay Cross Merchandising?”

  1. Tweets that mention Vendable » Blog Archive » Should you use eBay Cross Merchandising? -- Topsy.com Says:

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  2. Henrietta of RedINKdiary Says:

    It looks like it is only a partial opt out. In other words opting out removes some but not all cross promotion.

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