7 Tips for your Vendio store SEO

Vendio has made it easy to manage your SEO with Vendio Stores, but its always good to look at methods and ways to increase your store traffic. Here’s a list of 7 SEO (Search Engine Optimization) tips that you should consider (and implement) when using Vendio’s Free Online Store Builder.

1. Sign up for Google Product Search
Automatically distribute your products to Google Product Search. In your Vendio account go to Channels > Comparison Shopping and add your existing Google account (or sign up right from this page) to have your items automatically sent to Google Product Search. Vendio will automatically send a feed over to Google with your products 24 to 48 hours after your Google account is established.

2. Create a Catchy Store Title
The title is more than just the name of your store; the title is displayed in search results as the bolded and underlined link to your store. Best practice is to use your company name and a few keywords, and keep the length to 70 characters or less. Avoid using special characters and excessive capitalization in the title, as these can cause feeds to fail. Enter your title under Stores > Info & Policies.

3. Add a High-Impact Store Description
Add a store description under Stores > Info & Policies that will entice buyers to click into your store. You have about 150 characters to get your message across to potential buyers – these are probably the most important 150 characters you can use to enhance your business.

Here’s an example of a powerful description:

“Find, shop, and buy Computers, Laptops, Books, DVDs, Videos, Games, and Music. Prepare to be astounded by our great deals!”

The description has many “call to action” words (find, shop, buy, prepare), as well as keywords (computers, laptops, books, DVDs, videos, games, video games and music), and a major benefit (to be astounded by great deals.)

4. Effectively use Keywords
Keywords are the common words that potential buyers will enter when using a search engine to find what they are looking for. If you use the right keywords, more buyers will see your store, resulting in more sales for you.
There are numerous online resources available that can help you determine the most effective keywords for your products. A great resource is Google Keyword Research

You could also use Vendio Research to see what keywords work best on eBay for specific products. Your own experience is invaluable too. Use your own expertise to pick the keywords and phrases that you know your buyers will use.

We would advise creating a document for your keywords so you can refer to it easily. It is best to also use the keywords frequently in your product descriptions! Add keywords under Stores > Info & Policies.

5. Revisit your Product Description

Take your product descriptions to the next level. Examine your descriptions and ask the following questions:

• Does my product description contain the best keywords?
• Am I using enough keywords in my description?
• Do I use the same words often enough to make them keywords?

As a best practice, you will want to make sure that you are using as many of your defined keywords on your item description pages as you can. Just be careful not to repeat keywords too often, or use too many unrelated keywords, and to keep your description brief, professional, and direct. Only describe the product you are selling, and avoid any wording that sounds ‘promotional’ in nature in your descriptions. Also make sure that your item description does not contain any policy information.

6. Add Category Level Descriptions and Keywords
Under the Stores > Template Editor, right click the category section and select “Edit categories”. Highlight a category by clicking on it, and click the “Edit” button over the category list. You can add meta-keywords and descriptions to EACH of your categories, following the same practices as outlined above for descriptions and keywords.

Don’t get discouraged if you have a lot of categories! Good SEO practices take time to perfect, and you may not be able to get everything set up overnight.

7. Add Google Analytics
Once you have your store title, description, and keywords set up, you’ll definitely want to make sure that your keywords are working. This is where Google Analytics comes in. Google Analytics is FREE, and will tell you which keywords drive traffic to your store and which don’t. This allows you to refine your items and keywords and make SEO really work for you!

Sign up for a Google Analytics < http://www.google.com/analytics/> account and paste in the code provided by Google under Stores > Template Editor by selecting Advanced and then Google Analytics.

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