Why Twitter? Polish off those fingertips!

So you’re doing great, your business is growing, and you’ve got customers. Fantastic! But why aren’t you using Twitter?

Maybe you’ve signed up for an account, gotten a few followers, had a few convos, and then gotten busy. Maybe you’ve signed up for an account and decided it was totally pointless and never touched it again.

It’s time to polish off those fingertips and try again, people!

I know, I know. You don’t want to. It takes more time. It’s frustrating. You have no idea what anyone’s talking about. I get it! But there’s a really good reason why you NEED to get to it.


People go to your store and they see you have a Twitter account. They click it to follow you. And they see one or more of the following:

1. You don’t have a profile photo or the bio isn’t filled out,
2. You have less than 200 followers, OR
3. You’ve only tweeted about your own products and sales

What this says to people that want to follow you on Twitter is, unfortunately, one or more of the following:

1. You don’t know how to use Twitter properly
2. You don’t care, OR
3. The worst one of all: You’re unpopular.

Now, you and I both know that the above 3 assumptions aren’t true. But your potential customers don’t know that.

So what are you going to do? Panic? Freak out?

No! There’s no need to do that. Just realize that Twitter DOES have it’s merits – that when used correctly, it can make you look very, very credible and even more of a hot commodity. That Twitter, when used consistently, can bring you more customers than you ever thought possible. And that the tool that seemed like a huge time waster could possibly be, believe it or not, leverage for possible partners and joint ventures.

It’s true! Here’s something you can do today to get started.

Make sure your page is fully filled out. Use a personal photo, not a logo for your profile picture. Twitter is about connecting one on one. Fill out your bio with both what your store is about and your interests. Make sure there’s a link to your store. And whatever you do, do NOT update with a tweet that says “Just trying this out” or “Tweeting for the first time” because it makes you look like an amateur. Send a few tweets about your industry, or other things on the internet you’ve been reading. Resourceful stuff.

Do a search. Search in the search box for your product, and the word “online” or “ecommerce.” Searches like “jewelry online” or “online jewelry store” or “online t shirt store” will bring up interesting people and companies – and when you find a few you really like, follow them. Since your profile is fully filled out, they’ll follow you back, most likely. Don’t follow TOO many people – because you don’t want the ratio of people you follow to get too much larger than people who are following YOU. (That also looks sort of bad.)

That’s it – that’s your homework for this week. If you can check out some people in your industry, follow some colleagues, not necessarily ALL customers, you’re on your way. Get some people to talk to – and next week we’ll talk about how to engage a little bit with those people.

About our Guest Blogger
Jess Kupferman, Vendio’s Guest Blogger (and winner of our Blogging Contest) is a creative and engaging expert branding specialist, speaker, and gifted social media strategist and designer. Always plugged in to the latest developments and best practices in the industry, Read more about Jess here

One Response to “Why Twitter? Polish off those fingertips!”

  1. 10 Reasons Twitter is Important to Your Business | | L.K. EditorialL.K. Editorial Says:

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