Writing Terrific Titles for eBay – eBay Titles 101

eBay LogoWriting your title for eBay listings is arguably the most important thing you do to determine whether your item will sell or not. EBay allows you 80 characters to ‘sell’ your item to searchers via the title and I can think of no reason not to use them all for each listing.

The default search on eBay is title only. Searchers must put a mark in the checkbox and rerun their search to include the description.

So make sure your title grabs those searchers the first time!

Now that you know how important a title is and that you need to use every character – HOW do you fill them up? After all, exactly how much can you actually SAY about, for instance, a pair of jeans?

First thing is to make sure you post the obvious – brand name, size, color, name of the item, then you have some room to add condition – NEW of course, or Almost New (Never use Like New), EUC (which in eBay acronym world stands for Excellent Used Condition), or even ‘for parts’ if it’s a broken item.

Next is the less obvious. This is where ‘keywords’ come into play. Keywords are nothing more than the Key Words a buyer might use to look for your item. For instance, if you are listing a purse, you might use eBay Pulse to find out if more buyers are looking for ‘purse’ or ‘handbag’ or even ‘pouch’. Or if you have the space, you might include them all.

Are you stumbling and unsure where to go from here? If you have an eBay store, there is a free app in the eBay app center. It is from Terapeak and is called the Terapeak Keywords.  In this App you can put your basic keywords you’ve already thought of and the application will give you suggestions based on those. If you don’t have an eBay store, there is still an application in the eBay Labs called the Title Helper to help you do much the same thing.

Here are some things that effective titles have in common:

  • They use descriptive keywords to clearly and accurately convey what you’re selling.
  • They make maximum use of the full 80 characters allowed.
  • They include the item’s brand name, artist or designer
  • They include item-specific attributes such as size, color, condition and model number.
  • They state exactly what your item is, even if the title repeats the category name.
  • They don’t waste characters by including the singular and plural forms of keywords
  • They don’t waste characters for punctuation.
  • They don’t include silly words like ‘W@W ‘ or ‘L**K.’
  • They don’t worry about creating a proper sentence.
  • They don’t overuse acronyms
  • They don’t use all caps.

 

This guest post is by Kat Simpson. Kat is a respected as a trusted eCommerce speaker, educator, and entrepreneur, Kat Simpson has been a successful eCommerce merchant for over 10 years; is a Certified eBay Education Specialist and Gold Level PowerSeller, who also maintains stores on Addoway, Bonanza, Buy.com, and iOffer. Currently Kat is the co-host of popular weekly eCommerce Podcast eCom Connections with Karen Locker of Luna Jardin and Mommysbazaar.

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