What is B2B and should I care?

With the recent announcement of the new Amazon website Amazon Supply which targets the Business Customer; B2B, or Business to Business, eCommerce has become a much talked about topic. Amazon Supply is still a Beta site, according to its header, but it is completely functional. Amazon announced the launch on April 25, and according to the press release, the site already has over 500,00 items on this new website, which is described as “dedicated to offering a broad selection of parts and supplies to business, industrial, scientific and commercial customers.”

Amazon Supply



So what does that mean to you? Well, if you are looking to purchase quantities of items for your business, you’ve just found a new supplier that might save you some money; and if you are one of the other Industrial Suppliers now in this space, your business just got some big money and power competition.

According to eCommerce Times, for every small business that markets their products and services to consumers, at least three other small businesses sell primarily to other businesses. B2B is one of the fastest growing segments of the small business marketplace on the internet and elsewhere.

If you haven’t considered adding some B2B to your B2C eCommerce presence, think again. The internet has leveled the playing field in so many ways. You have the tools available now to ramp up and begin sales on a B2B level.


This guest post is by Kat Simpson. Kat is a respected as a trusted eCommerce speaker, educator, and entrepreneur, Kat Simpson has been a successful eCommerce merchant for over 10 years; is a Certified eBay Education Specialist and Gold Level PowerSeller, who also maintains stores on Addoway, Bonanza, Buy.com, and iOffer. Currently Kat is the co-host of popular weekly eCommerce Podcast eCom Connections with Karen Locker of Luna Jardin and Mommysbazaar.

2 Responses to “What is B2B and should I care?”

  1. Vendable » Blog Archive » What is B2B and should I care? | Viewicle Says:

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  2. james eard Says:

    It seems that amazon may be overstreching itself by entering the B2B scene http://news.yahoo.com/amazon-getting-too-big-britches-160025093.html as there are already a host of other well established players out there and newer ones coming in monthly it seems – see the daily sales exchange as an example of the latest player. It will be interesting to see how this fight develops over the next two years and whether amazon wants to put its full weight behind this venture or not.