Does Time and Day Really Matter in Social Media



Apparently the answer is yes according to a much talked about report just released from YesMail Interactive. YesMail studied all digital campaigns deployed through email, Facebook, Twitter and YouTube for over 6 months to collect this data. Their findings can help small businesses optimize their activities by targeting the correct days of the week and times of the day to post their best content.

I’ve been watching the Hoot Suite report I get each week and noticing that it will now tell me when I should be sending out tweets to my followers in order to get the most engagement. I haven’t, however, found time to set up the correctly timed tweets. So maybe this report is the push you and I both need to better schedule your social media activity.

The biggest finding that seems to be getting play all over the web is that ‘Tuesday is the new Friday.’ By this they are expressing the finding that Tuesdays were found overall to be the best day to deploy your Facebook campaigns and send out your best content. Interestingly, that day is currently fourth in popularity by businesses to post content campaigns. Also, businesses are commonly sending out the content between 11 AM and 1 PM, while the most interactions happen between 10 PM and midnight!

Friday, however, is NOT the day to spend time on twitter according to this report. Although it happens to be the day when most companies sent out their campaigns, it turns out that Friday is the worst day of the week to get engagement, or re-tweets, from followers. Want to know the best time of day for a twitter campaign? That would be 5 AM – 8 AM! Surprising!

And guess when you should be posting those You Tube videos? Nope, not Friday or Tuesday, but MONDAYS! Yes, all those back to work blues are evidently soothed by spending some time watching vids on YouTube! Interesting also, is that 6 – 7 AM is a very popular time. So either there are a lot of folks putting off getting to work by watching YouTube vids or some early shift workers are relaxing with them.

Before you start beating yourself over the head for doing social media ‘all wrong,’ let me remind you that doing SOMETHING is much more important than doing it perfectly. If you are an OCD-type personality like me, you might want to pull out your marketing calendar and start putting in all these ‘correct’ times, but don’t go overboard. I am NOT getting up at 5 AM just to make a tweet! And I hope you won’t either.

Just keep the general rules of social media in mind and try to focus more on engagement with the followers that you have than the sheer size of your following and you will be doing fine at building your brand.

This guest post is by Kat Simpson. Kat is a trusted eCommerce author, speaker, educator, and entrepreneur. Kat Simpson has been a successful eCommerce merchant for over 10 years; is an eBay Education Specialist and Gold Level PowerSeller, as well as a successful Amazon merchant. Currently Kat is the co-host of popular weekly eCommerce Podcast FBARadio.

Leave a Reply