Archive for August, 2012

How to Stay on Top of Your Social Media Efforts

Friday, August 31st, 2012

There’s a HUGE distraction lurking about 24 hours per day and 7 days per week. Yes, I’m talking about social media (and I bet you knew I was!) Whether it’s Facebook, Twitter, Google+ or Pinterest, it’s easy to get sucked into the virtual social world. (And you should!) While there can be plenty of benefits [...]

EBay’s New Top Rated Seller Plus Program!

Monday, August 27th, 2012

The Top-rated seller (TRS) program, is a program implemented by eBay to recognize sellers who consistently deliver a superior level of service to their buyers. As an easy way for buyers to recognize these kinds of sellers, eBay currently places a Top-rated seller badge next to each of the seller’s listings. In September of 2012, [...]

Social Media vs. SEO – Which Is More Important

Tuesday, August 21st, 2012

Two of the most important factors for any growing online business are SEO and social media marketing. But is one more important than the other? Should you put more time and energy into one and not the other? Which can make a bigger difference on your bottom line? Let’s explore some of these questions, shall [...]

How to Design an Effective “About Us” Page

Thursday, August 16th, 2012

Your website’s “About Me” or “About Us” page is often one of the highest ranking pages on a website. It’s important for many reasons. First off, people are nosy. They love to read about who the owner is, how they got into business, the failure and success story, and WHO they’re doing business with. You [...]

Amazon Sellers – Are You Ready for Q4?

Tuesday, August 14th, 2012

Fourth Quarter, or ‘the Holiday Season’ is rapidly approaching. Soon Amazon toy sellers will begin getting notices reminding them that not everyone is allowed to sell in the toy category on Amazon. If you are planning to sell toys on Amazon this Christmas season, it’s time to get prepared. Back a few years ago, during [...]

How to Create a Professional-Looking YouTube Video

Friday, August 10th, 2012

Content is the foundation of the internet. A few years ago that meant just writing good content. It meant articles, blog posts, reports, case studies and so on. Today, video content has grown to ridiculous proportions. As a business owner, you can take advantage of this visual medium to grow your business. Of course. the [...]

Finding Your Ideal Customer

Monday, August 6th, 2012

Every business coach or mentor will tell you that before you can be successful as a salesperson, you need to define your ‘Target Market’ or your ‘Ideal Customer.’ We know, in fact, that large corporations spend thousands of dollars developing a complete personality profile of their ideal clients. Many even have an actual actor come [...]