Summer Marketing Ideas: Holidays and Observances


Holidays and ObservancesYes – summer is almost over. For most stores, this is your slowest month. People are on vacation, they’re saving money for back-to-school items, and they’re just plain taking it easy. But taking advantage of holidays and observances is a great way to tap into what’s happening in your customers’ lives. Change things up for your sleepy customers! Some holidays are widely celebrated and some observances are a bit quirky and fun. Using the below is a great way to show  sense of community, sense of humor, and creativity. Either way, they can all be great for blog post ideas, social media posts, creating product promotions and more. These are great opportunities to have sales, giveaways, and just a lot of fun with your customers. Make the rest of the summer fun for them and lucrative for YOU!

Here is a handy list of holidays and observances for the rest of the summer.

August Holidays

1st Monday – Provincial holiday in Canada, excluding Quebec


Watermelon DayNational Smile Month
1st Week – World Breastfeeding Week
1st Week – Simplify Your Life Week
3rd – Watermelon Day
6th – Fresh Breath Day
8th – Happiness Happens Day
9th – International Day of the Worldís Indigenous People
12th – International Youth Day
13th – International Left Handers Day
25th – Kiss and Make up Day

September Holidays

1st Monday – Labor Day (United States, Canada)
11th – Patriot Day (United States)
Sunday after Labor Day – Grandparent’s Day (United States)
17th – Constitution Day (United States)


National Arthritis Month
Ovarian Cancer Month
Self-Improvement Month
National Courtesy Month
13th – Positive Thinking Day
19th – Talk Like a Pirate Day

  1. Get creative – have fun with it. Think of how you can use these holidays for your social media updates, videos, blog posts, product promotions, email newsletters and more. Here are some ideas:
  2. Have a Facebook contest relating to a holiday, such as International Left Handers Day by asking leftys to like a post – then choose a winner at random and send them a gift!
  3. Ask Twitter followers to tweet to you their favorite left handed celebrity – winner gets a free gift. Promote on your blog, via email and on Facebook.
  4. Make a video for Fresh Breath Day, or Patriot Day and share it with your fans.
  5. Depending on your products, choose your favorite “Self Improvement” product and have a discount on it for September.
  6. Cosmetic companies can do a lot with lip gloss on “Kiss and Make Up Day”
  7. Talk like a Pirate Day – make a video with a pirate hat or ask customers to send pirate messages for a prize.
  8. Use each one of these as a chance to blog about your personal experiences with each holiday’s theme.
  9. Make a Pinterest board for the holiday and include some of your products that are appropriate.
  10. Send emails celebrating the observance all month with specific and relevant products to go with the holiday.


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