Content is the foundation of the internet. A few years ago that meant just writing good content. It meant articles, blog posts, reports, case studies and so on. Today, video content has grown to ridiculous proportions. As a business owner, you can take advantage of this visual medium to grow your business. Of course. the more professional your videos are, the better your results. Below are some tips to get you started on the right path. Now you have no excuse for not having your own video channel on YouTube!
The lighting in your video is super important. If your viewers cannot see you clearly, they won’t watch. This seems obvious, but you wouldn’t believe the amount of people on YouTube with terrible lighting. To avoid shadows and a too-dark video, don’t sit directly in the light of a window. Instead, have a soft light directed toward your face. Or near your face is ok too.
Preparation Is Key
Write or outsource your script first. Winging it is a sure way to an unprofessional video. Winging it creates rambling. Make sure you know what you want to say and how you want to say it before you hit the record button on your camera. What I usually do is have an outline and tape it near my laptop camera – like on a sticky note. This way, I sound natural but I stay on topic and don’t have to think before I know what I’m going to say next.
Make sure your video is interesting. Any good video will be a lot like a good article or blog post. It’ll focus on a specific topic. It’ll grab your viewer’s attention right away. Your video will also offer value and include a call to action. Make sure you have a purpose for your video before you write it. What do you want to accomplish and what action do you want viewers to take once they’ve watched your video? How do you want them to feel?
Do a practice run first. Read your script aloud a few times and consider recording it so you can test the lighting, sound, camera angle and content. Practice using note cards or bullet points as your cues. Do a test run to make sure everything is working correctly – nothing is worse than getting to the end and realizing nothing recorded, or that there’s no audio. It happens to all of us!
Edit your video and add any background audio. You will likely want to trim out the end and the beginning, and add a watermark at the bottom with the URL of your website. Ideally, you’ll have no more than eight minutes of video when you’re finished. Shorter videos perform better than the long ones. You can also trim any parts where you take too deep of a breath or if the phone rings in the middle – editing software makes it easy to take that stuff out. Use iMovie or Screenflow for Mac, Camtasia for PC. Easy peezy!
Your Call to Action
The call to action is one of the most important parts of a YouTube video. Make sure your call to action supports your goal. Don’t hesitate to mention it half way through the video and also at the end. What should they do? How should they do it! Make sure they take action NOW.
How to Dress
Finally, don’t forget to dress the part. Make sure you’re dressed appropriately and professionally. Think about your audience and how they will respond to your attire. Also take a look at the things they can see in your video. Personal mementos, knick knacks, and artwork may not seem like much to you but your viewers may have an opinion. Don’t distract them by the background. Help them focus on you and your message by eliminating any background items.
Creating a professional video isn’t difficult. However, it does require some time and advance planning. Hopefully these tips have set you down the path of creating great video content that your customers will love!