Hootsuite vs. Tweetdeck

When I first sat down to write this article, I have to confess that when it comes to my own personal preference, I was actually in the Hootsuit camp. I hadn’t used Tweetdeck in quite some time because I prefer having everything cloud based. Since I knew I was going to be writing this article, however, I decided the only real way to do it would be to put the two up side by side and take a test drive on both. In the end, it felt kind of like I was comparing apples to apples or oranges to an oranges. There really isn’t that much differences between the two, but there are some things about the way the two systems operate that you might want to know about.

 

Before we discuss their differences, however, let’s first take a look at their similarities. Both are actually set up like control panels or dashboards. The Tweets from Twitter show up in individual columns. You not only can keep up with current Tweets from all the members you follow, but you can make separate columns to follow specific people or even certain keywords. As an example, you can create a column to track the Tweets of your friends and business contacts, or you can follow an entire industry by searching for keywords, such as “fashion” or “eBay.”

 

One interesting thing I discovered about these two sites is that there was once a very big difference between the two. Hootsuite was considered “in the cloud” or usable from the Internet and Tweetdeck was a software program you had to download onto your computer. Upon comparing the two again, however,I discovered this is no longer the case. Tweetdeck actually gives you the option of either installing it on your computer, or you can visit the site through the Internet. This makes both programs convenient if you have to borrow someone’s computer or want to check Tweets while you are at work. Another positive change to Tweetdeck is that you can now schedule your tweets. Both also have the same features of allowing you to attach images and shorten URLs.

 

At this point, you may think there is no real noticeable difference between the two, but there are still a couple of features that Hootsuite has developed that make it come out a little (or a lot) on top. Hootsuite allows you to create analytic reports that let you track your social media efforts. This means, when you are running certain marketing campaigns you have a way to not only see how successful the campaign is, but you can also share the report with other Hootsuite users.

 

The final big difference between Hootsuite and Tweetdeck is that at this point in time, it appears that Hootsuite allows you to add Twitter, Facebook, Google+, Linked In, foursquare, WordPress, MySpace and Mixi to your Hootsuite account. Meanwhile, Tweetdeck currently only lets you connect to Twitter and Facebook.  In the end, this gives Hootsuite  a pretty good edge over the competition, but with both sites constantly adding features, you may want to keep an eye on Tweetdeck to see what they come up with next.

 

 

This guest post is by Kat Simpson. Kat is a trusted eCommerce author, speaker, educator, and entrepreneur. Kat Simpson has been a successful eCommerce merchant for over 10 years; is an eBay Education Specialist and Gold Level PowerSeller, as well as a successful Amazon merchant. Currently Kat is the co-host of popular weekly eCommerce Podcast FBARadio.

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