While you probably already know to market your eBay items on Facebook and Twitter, you may not know that many people are starting to use Pinterest to promote their items as well. If you don’t know what Pinterest is you’ve been missing out. It’s a pinboard-style social website that allows its member to share or “Pin” photos and videos. If a user likes a photo, they add it to their collection (called pinning) and create what you might call a photo album or visible folder. You can also create a collection of your own photos and this is where the promoting comes in, but first, let’s talk a little about the history of Pinterest.
Pinterest has been around since 2010, but it really only started drawing lots of attention after Time magazine listed it in an article called, “50 Best Websites of 2011.” Until August of this year, you actually had to get invited to join Pinterest. This made it seem a little more exclusive and also helped to keep the buzz about it going. Now, the site is open to anyone and it doesn’t matter whether you have an invitation or not. This might make the site seem a little more ordinary, but Pinterest gets millions and millions of visitors each week. To me, this is actually makes the site extraordinary and something you definitely need to look into.
This is where the really good news comes in. EBay has gotten into the Pinterest game. That’s right! Pull up one of your current eBay items on your computer screen and look over to the right near your Feedback Score. See the row of buttons? There is one for email, Facebook, Twitter and — yes — Pinterest. It’s the red button with the “P” on it.
You are probably wondering how exactly do you use Pinterest to promote your items? Well, it is all about your photos. First of all, you need to take good photos of your items so they will draw lots of attention when you Pin them. Also it is important to realize, you shouldn’t Pin everything. People don’t like it when you flood Pinterest with photos of a bunch of regular stuff. Instead, choose the best photos you have of the items that you would most like to sell and Pin those.
One thing I would suggest before you really get started, however, is that you take a little time to play around on Pinterest. You need to know how the site works. This will help you understand how you are going to promote your items. Your ultimate goal (as you will see) is to get testimonials. This is kind of similar to a Facebook “like,” but the people are telling others how wonderful your stuff is instead of what you say.
As a note, I will be doing more articles on how to promote yourself on Pinterest in the near future. I will also show you how you can promote that your items are on Pinterest on your own blog or website. For now, I suggest that you check Pinterest out and start learning the ropes. The holidays are just around the corner and Pinterst may just help make it a merry Christmas for us all.
This guest post is by Kat Simpson. Kat is a trusted eCommerce author, speaker, educator, and entrepreneur. Kat Simpson has been a successful eCommerce merchant for over 10 years; is an eBay Education Specialist and Gold Level PowerSeller, as well as a successful Amazon merchant. Currently Kat is the co-host of popular weekly eCommerce Podcast FBARadio.