Updated Twitter Profiles Provide that Something-Something for Online Sellers

You knew it would happen. First, Facebook made its big changes to their Facebook member’s pages by giving us what they call “Timelines.” Now, Twitter announced on December 10th that everyone’s profile page on their site would update and change to the new format on December 12th. This means that if you haven’t visited your profile page in a while, when you see it again it should look new and improved.

These new profiles were designed to allow members to add a header photo that can dress up your Twitter page. Although I think that some of these social media sites may be going a little photo crazy trying to ride on the coat tails of Pinterest‘s success, I have to confess that I think this is one change that I’m going to like. The new profile design not only allows you to add a bit more color to your profile page, but if used correctly, it is a great way to highlight your online business.

Although your small profile picture stays the same size, the lettering of the information for your bio is bigger. Much bigger. It also stands out against the background. People can now look at your profile and immediately see that you sell on Amazon, have a store on eBay, or sell merchandise on your own website. Plus, Twitter still allows members to change the background of their Twitter page, so you can add your store’s logo and all your business contact information. It’s really subtle marketing at its best.

One little hint though. I found that my information actually stands out on the neutral grayish-black background that Twitter defaults your header to if you don’t choose a photo. Although they encourage you to jazz it up with images, I think that if you want to leave your header the way it is after they change your page, you will be just fine. I might eventually add some color to mine to play with it a bit, but for now I think it looks great just the way it is.

One note to remember though, check your Twitter bio and make sure you have updated your information and that it reflects what you sell online and where you sell. You should also include your email address and the website address to your store. You may also want to put your Facebook business page, or where ever else you sell. This will not only help direct buyers to you, but Google is also likely to pick up your information for their pages too.

About our Guest Blogger
This guest post is by Kat Simpson. Kat is a trusted eCommerce author, speaker, educator, and entrepreneur. Kat Simpson has been a successful eCommerce merchant for over 10 years; is an eBay Education Specialist and Gold Level PowerSeller, as well as a successful Amazon merchant. Currently Kat is the hosts the popular weekly eCommerce Podcast That Kat Radio.








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