Three Amazon reports every seller should check

Most Amazon sellers are unaware of the vast amount of amazing reports that are available to help you understand and grow your Amazon business. There are more than I can count on both hands and feet already and it seems Amazon adds a few each month, as almost every time I go to the reports section there are one or two new offerings.

A statistician or number lover could spend many hours happily pulling this report and that, changing the date range, adding a new column, even changing the colors, but there are three that every seller should become familiar with and check on a regular basis, in my opinion.

The first is actually a full dashboard of reports and has all the info you need to check your sales, predict future sales and see areas to grow your business, as well as many other options. I suggest you take an hour or two to get familiar with the Sales Reports Dashboard and schedule a monthly check on the reports it offers.

It is tricky to give directions as there are many different types of Amazon seller accounts and while the Pro accounts or ‘Selling Professionally’ as Amazon now calls them, are the ones that have access to the vast majority of the reports, still some accounts have different types of reports available. In general, from your Seller Central page, you need to go to the Reports tab and then click on Business Reports. Here is a screenshot of MY Sales Reports Dashboard in default configuration.

The second report I recommend becoming familiar with and checking regularly is the Inventory Health Report. This will show you the length of time your inventory has been in an FBA warehouse and help you avoid long-term storage fees. This report, from your Seller Central main page is on the Reports Tab: Fulfillment Reports; scroll down to find Inventory Health. Here is what this report looks like.

The third report I feel is essential for an Amazon seller to be comfortable with is the Manage Amazon Inventory report. This report is the entire inventory you currently have at the Amazon warehouse and can be used for your End of the Year Tax Valuation and other inventory activities. You must request this report and then go back and download. It will download as a text file and you should open in Excel or another spreadsheet program. This is also listed on the Fulfillment Reports, near where you found the Inventory Health Report.


About our Guest Blogger
This guest post is by Kat Simpson. Kat is a trusted eCommerce author, speaker, educator, and entrepreneur. Kat Simpson has been a successful eCommerce merchant for over 10 years; is an eBay Education Specialist and Gold Level PowerSeller, as well as a successful Amazon merchant. Currently Kat is the hosts the popular weekly eCommerce Podcast That Kat Radio.

Comments are closed.