New eBay Photo Requirements: Now in Effect!

A picture speaks 1,000 words, but starting July 1st if you’re posting a photo on eBay, it also has to meet their new requirements. While these new requirements have been a bit problematic for some Bay sellers who have large quantities of items listed, many of which have multiple photos, eBay has been fairly lenient about making sellers comply. At the moment, eBay is just sending out warning emails to sellers who are not yet in compliance reminding them about the new requirements. Eventually, however, you can probably expect your listings to be taken down if you don’t comply.

If you haven’t listed anything in a while, here the information about eBay’s new photo requirements:

  • All photos must be at least 500 pixels on the longest side of the picture.
  • Photos cannot have borders.
  • Photos cannot have seller-added text or seller-added artwork.
  • When you list a used item outside of books, movies, music, and video games, you cannot use the eBay catalog stock photo in the primary photo position. You must upload your own photo.
  • You must upload at least one photo per listing.

Although there have been some rumbling from sellers who have been worried about having to remove their watermark for photo ownership, eBay has assured sellers that watermarks are still allowed, so that part hasn’t changed. They do have to meet certain requirements, however:

  • They cannot be over 5% of the total image area.
  • They cannot have a website link in them.
  • The watermark also can’t be over the image itself.
  • The watermark can’t have opacity of more than 50%.

As a side note: If you haven’t been doing so, but would like to actually create a watermark on your photos it might surprise you to know that eBay actually offers a watermark creation service that you can find in the “Bring your item to life” section of the listing form.

While this will inconvenience sellers who have had to correct a lot of problem photos, it’s not all bad news. For one thing, it gives a more uniform look when the home page photos come up after you log in. It also makes the whole site look a little more upscale, which will ultimately attract buyers. Some sellers think that eBay might start encouraging white backgrounds, similar to what Amazon requires. For now though, only the changes above have been announced. And as eBay likes to say — a successful listing starts with great pictures.

This guest post was contributed by Kat Simpson. Kat is a trusted eCommerce author, speaker, educator, and entrepreneur. Kat Simpson has been a successful eCommerce merchant for over 10 years; is an eBay Education Specialist and Gold Level PowerSeller, as well as a successful Amazon merchant. Currently Kat is the hosts the popular weekly eCommerce Podcast That Kat Radio and an active Facebook Group ThatKat.


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