How to Get Your Business Page to Appear on Facebook’s Newsfeed

    Do you have a business page on Facebook, and if so, does it seem like a ghost town? If you feel like nobody wants to visit your page, don’t despair – you’re not alone. In fact, a study showed that 95% of Facebook users prefer to read posts in the news feed and skip visiting other types of pages altogether.

To this end, here are some things you can do to help your posts stand out and give them a better chance of appearing in news feeds:

Engage Your “Friends”. Posts that get lots of comments and “Likes” generally show up in the news feed more often than ones that don’t. While the best way to get people to comment is to post really great content, you can also make a point to comment on some of their posts. Keep in mind, if you want people to keep engaged and commenting on your posts, you will have to reply to the comments they make instead of just doing a “comment and run”. While famous celebrities such as George Takei might get away with it, your average business owner won’t.

Use #hashtags in your posts. Some people don’t like them and say that Facebook is trying to copy Twitter, but recent changes to Facebook now allow you to use clickable hashtags in your posts. Before you go off on a hashtag frenzy, however, you should know that for the best results you want to use hashtags about events that are trending or currently popular. Use only one or two per post and for the best results try to use them sparingly throughout the day.

Use photos with your posts. As you might have guessed from the popularity of Pinterest right now, using images with your posts is the “in” thing right now. According to Kissmetrics (a blog that follows analytics, marketing, and testing) posts that include photos get 53% more likes than those without and are 84% more likely to have a click-through. I have found on my page that if you don’t always use images it is actually more visually appealing to stagger your posts. This way posts with no images are surrounded by posts that do. If someone does come to your page, it has a nice clean look to it instead of a row of posts with images here and there in no particular order.

Make sure you’re posting at the right time of the day. Although some studies have shown that posting around 3 pm on the weekdays is the easiest way to get them seen, other studies claim that shortly before 8 am and after 11 am are best. Since time zones vary, play around with when you post. You can do this by using a scheduler and analyzing which times work best for you. You may find that posting late at night catches more international sellers or that posting early in the morning catches the most people on the East coast.

This guest post was contributed by Kat Simpson. Kat is a trusted eCommerce author, speaker, educator, and entrepreneur. Kat Simpson has been a successful eCommerce merchant for over 10 years; is an eBay Education Specialist and Gold Level PowerSeller, as well as a successful Amazon merchant. Currently Kat is the hosts the popular weekly eCommerce Podcast That Kat Radio and an active Facebook Group ThatKat.


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