eBay “Sales Maximizer” Designed to Increase eBay Sales

Did you know that eBay has a “Sales Maximizer” tool? It might surprise you to know that this is something that’s actually been around for a while, but it just hasn’t been very popular.

 

 

eBay recently decided to put it back under beta testing, and it’s currently available only to a select group of sellers. If you’re not one of the lucky few, here’s a rundown on what this awesome tool is and what it allows sellers to do.

The eBay Sales Maximizer is designed to help sellers get more exposure for their listings. It does this by allowing you to set up three different types of offers.

Volume offers to encourage buyers to spend more or add more items to their orders with a discount.

Example offers:

  • Save $10 when you spend $100 or more.
  • Save 20% when you spend $100 or more.
  • Buy 3; get 1 of the items free.
  • Buy 1; get 1 at 50% off.

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Related items offers to cross-sell additional related items (such as accessories) by providing an incentive offer.

Example offers:

  • Buy a camera; get 10% off select accessories.
  • Buy a TV; get $25 off a Blu-Ray player.
  • Buy ink cartridges with your printer at no extra cost.

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Sale event offers to automatically merchandise reduced or special priced items on a “Sale page”

Example offers:

  • Save up to 30% on all women’s Prada shoes.
  • Save up to 75% on all men’s suits.
  • Save up to 40% on Star Wars Lego sets.

In addition to these types of offers, sellers can also offer a “Conditional Free Shipping Offer”. This allows you to automatically merchandise items that meet the criteria for promotional free shipping. As an example, you could offer free shipping on orders that are over $100 or free shipping on orders that are over $50 and have two qualifying items. You can also offer free shipping if a buyer purchases three qualifying items.

As you can see, the Sales Maximizer is basically designed to get buyers to stay on your page longer and spend more money in your store. As I mentioned, it’s not available to everyone yet, but I think this will be a great tool for promoting multiple items and encouraging buyers to spend more. It does require that sellers have “immediate payment” enabled and the listings you promote must be eligible for “Shopping Cart”, but as we roll onward toward the holiday season this looks like a product that could give sellers big cash win.

This guest post was contributed by Kat Simpson. Kat is a trusted eCommerce author, speaker, educator, and entrepreneur. Kat Simpson has been a successful eCommerce merchant for over 10 years; is an eBay Education Specialist and Gold Level PowerSeller, as well as a successful Amazon merchant. Currently Kat is the hosts the popular weekly eCommerce Podcast That Kat Radio and an active Facebook Group ThatKat.

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