Seasonal Items and FBA: To Send or Not to Send

It’s a few days before Halloween and you just hit the mother lode of vintage Halloween decorations. Do you store them away in your home for 10 months or do you go ahead and send them in to FBA? If you’re an experienced FBA seller you should already know the answer, but it is a common question for those who are just starting out. 


The answer?


Send them in!

Here’s the thing. You’re not going to make money on items that are stuffed into a box waiting for next year. The only way they’re going to sell is if they’re “out there” for someone to buy.  But… what about the fees? Well, there are storage fees, but in the grand scheme of things you’re really only talking about pennies a day — and a few pennies now may mean a nice profit in the not too very distant future.


The funny thing about seasonal items is that they can and do sell even when it’s not close to their designated holiday or that time of the year. You can sell Christmas items in July and 4th of July items in November. While you may not have a need for an inflatable snowman in the middle of summer, someone who is hosting a “Christmas in July” party just might.


Many people also put off selling certain clothing items because they are convinced that no one would want a sweater in June or a pair of shorts in January. The thing is, while we’re getting out fuzzy mittens and snow boots here in the United States, those living in Australia are putting away the winter coats and starting to complain about the heat. You may not want a new bathing suit in November if you live in New York, but for those folks Down Under, it’s time to hit the beach! So don’t forget while it’s fall here, our neighbors down south are seeing the beginning of spring.


Now, before you load up those boxes for FBA, let’s take a moment and talk about prices. The terms “fast nickel” and  “slow dime” get tossed around a lot lately and this is something sellers should consider. If you put a seasonal price on a non-seasonal item, it may sell right away — but it probably won’t. If you’re okay waiting for the market for your item to pick back up, set the price higher and forget about it until the holiday rolls around again. This is known as a “slow dime.” If you need the money fairly quickly, however, you can price it to where you make an acceptable profit, but maybe not as much as you would by waiting several months. This is the “fast nickel.”


There are disagreements about whether you should the way of the fast nickel or the slow dime, but in the end, how you price your item is completely up to you. If you’re worrying about fees, you may want to price your item on the lower side, but maybe you should do some research and consider that perhaps you need to find inventory that can sit a little longer. Regardless of what you decide, remember, you can’t sell what you don’t list. You may not think it’s the time for Easter bunnies or red, white, and blue streamers, but then again — maybe it is.


This guest post was contributed by Kat Simpson. Kat is a trusted eCommerce author, speaker, educator, and entrepreneur. Kat Simpson has been a successful eCommerce merchant for over 10 years; is an eBay Education Specialist and Gold Level PowerSeller, as well as a successful Amazon merchant. Currently Kat is the hosts the popular weekly eCommerce Podcast That Kat Radio and Facebook Group ThatKat.



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