7 Ways to Have a Stronger Presence on LinkedIn

    LinkedIn is a great tool for making business connections. Unfortunately, a lot of people sign up but then never really do anything except partially fill out their profile and make a few connections.

If your presence on LinkedIn isn’t as strong as it should be, here are some ideas that can help you not only get better connected, but also help get you noticed.


1.  Ask yourself why you are on LinkedIn. Do you want to drive more traffic to your online store? Are you looking for potential merchandise suppliers, or do you want to connect with other ecommerce sellers? Once you know what your objective is, you will know want direction to focus in.


2.  Tell people something about yourself in your profile. Although your ultimate goal may be to drive people to your online store, keep in mind that LinkedIn is more about connecting with people than connecting with businesses. It’s fine to give some information about your company in your profile, but you will have a stronger presence if you focus on telling members about yourself as the owner of the company, instead of writing about what type of items you sell.


3.  Fill out your entire LinkedIn profile. A lot of people tend to create a bare-boned profile, and then wonder why they aren’t getting noticed. Take some time to fill out your profile in its entirety.


4.  Don’t forget to provide links to your store or blog in your profile. This will not only help you get more visitors to your website, it will also help you get noticed by Google. With all the changes Google has made, this is still one tried and true method of getting your website information picked up.


5.  Make a point to participate in discussions. While LinkedIn is not really the right platform to try to sell individual items, it does allow you to sell yourself as an expert. As an example, if you sell vintage clothing, you might participate in a discussion about vintage clothing and help provide style tips or you might note the growing trend toward a certain vintage style in a discussion about fashion.


6.  Make as many connections as you can. That being said, don’t treat LinkedIn like a numbers game the way some people do with Twitter or Facebook. You do want to have as many connections as you can, but you also want them to be high-quality connections.


7.  Post statuses to give yourself good visibility on LinkedIn. If you really want to grow a stronger presence on LinkedIn, you will have to work for it. Update your posts on a regular basis. Offer relevant information about your online business that your connections would like to read. Ask yourself the question, “what do I know or what can I say that will make a difference?”


This guest post was contributed by Kat Simpson. Kat is a trusted eCommerce author, speaker, educator, and entrepreneur. Kat Simpson has been a successful eCommerce merchant for over 10 years; is an eBay Education Specialist and Gold Level PowerSeller, as well as a successful Amazon merchant. Currently Kat is the hosts the popular weekly eCommerce Podcast That Kat Radio and an active Facebook Group ThatKat.


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