4 Nifty Ways to Advertise Your Business (Think “Inside the Box”)

If you’re like most sellers, you probably make sure the items you’re shipping are snug and secure so they will arrive intact. When it comes to advertising sellers should think “inside the box”, as there is a fantastic opportunity to advertise your business when shipping.

Amazon is restrictive in this area as they prefer that buyers think all items come from Amazon, however eBay and some of the other online marketplaces allow a degree of freedom for sellers to drum up some extra business by inserting promotional materials in packaging. If you’d like to get a little extra bang for your shipping buck, here are some nifty ways to advertise when shipping that can help make the recipient a customer for life.

 

Make your packages stand out. One of the simplest ways to advertise your store is to make your package stand out from the crowd. For example, you could use colored tape to give the package a personal touch, but also to remind the buyer of your “brand”. If you want to go all out, you can also find bubble wrap and packing peanuts in various colors too. It does cost a little more to do this, but people are more likely to remember you because it’s different. If your budget allows, you may also want to consider getting stickers with your logo to put on the outside of the box. Not only will it impress your buyer, but think about all the hands the box goes through on the way to its destination. That’s a lot of advertising for a small investment.    

 

Put coupons in your package. Everyone loves coupons, and they are one of the simplest ways to help get return customers. Put an expiration date on your coupon to create a bit of urgency, and be sure to add all the details if there are restrictions or you want the coupon to be used a certain way. You may also wish to put a unique mark on your coupon to ensure that they can’t be easily copied.

Just note that while this is a great way to get return customers, remember this is one way that buyers sometimes try to take advantage of sellers. Read the coupon carefully to make sure it can’t be interpreted in a way other than what you intended.

 

Send a handwritten thank you note. Many sellers write “thank you” on the invoice when they include it in the package, but a handwritten thank you card is sure to impress. This is also a good opportunity to include a couple of your business cards as well. You could even create magnetic business cards — think about your business card stuck to someone’s fridge for years to come.

 

Include a flyer of other items you have for sale. You may wish to combine this with a coupon (see above) or you might prefer to use the flyer to promote “clearance” items, or items with price reductions or that you have on sale. You may also wish to use your flyer to include items that compliment the item being purchased. As an example, if you sold a pair of shoes, you might create a flyer to let the buyer know that you have a purse or scarf that would pair nicely with it or that you have similar shoes in different colors and styles.

 

This guest post was contributed by Kat Simpson. Kat is a trusted eCommerce author, speaker, educator, and entrepreneur. Kat Simpson has been a successful eCommerce merchant for over 10 years; is an eBay Education Specialist and Gold Level PowerSeller, as well as a successful Amazon merchant. Currently Kat is the hosts the popular weekly eCommerce Podcast That Kat Radio and an active Facebook Group ThatKat.

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