3 Ways to Attract Holiday Traffic With Social Media

Social media sites, such as Twitter, Pinterest, and Facebook are expected to generate about 2% of direct traffic to online stores this holiday season, and the Adobe Digital Index 2013 Online Shopping Forecast reports that 36% of shoppers say they will use social media to help them make purchase decisions. This provides great marketing opportunities for savvy sellers! You should consider adopting social media as a marketing channel now, as more and more purchases are being made through mobile devices. Here are three ways to promote items using social media sites.


Use Twitter to let bargain hunters know you offer free shipping. While many sellers have learned to promote their items on Twitter, very few think to mention that they offer free shipping. For example, instead of just clicking the Twitter button on eBay and tweeting a ready-made message, personalize it and add the hashtag #FreeShipping to your Tweets. This will not only make it easier for bargain shoppers to find your listings when they want free shipping, but you are letting your own followers know as well.


Take advantage of ecommerce shopping holidays. Did you know there is a Free Shipping Day every year in mid-December? This year, it’s on December 18th. The event was first started in 2008 by Luke and Maisie Knowles, founders of FreeShipping.org. Since free shipping typically boosts online sales by about 61%, if ever there was a day to try it, this is the day. Don’t forget about Black Friday and Cyper Monday either. While Black Friday is generally considered the day shoppers hit the malls and stores, it’s also become a popular time to order online. Meanwhile, Cyber Monday is THE day for online sales. This year it falls on December 2nd and is expected to be bigger than ever as more and more people turn to using their mobile devices to shop online.


Use images to promote your products. I’m sure you’ve heard “a picture’s worth a 1,000 words.” Well, never has that been more true than in social media. Twitter use to be all about using 40 text characters wisely, but now more and more people are starting to use pictures to accompany their Tweets. Instagram and Vine are becoming increasingly popular on Twitter and for the savvy seller, it’s a great way to get more exposure for your listings. Adding artful images of your items to your Facebook page or posting them on Pinterest is another great way to generate buzz about your store or products. Just remember, don’t spam people—simply use these images to help direct traffic to your store.


This guest post was contributed by Kat Simpson. Kat is a trusted eCommerce author, speaker, educator, and entrepreneur. Kat Simpson has been a successful eCommerce merchant for over 10 years; is an eBay Education Specialist and Gold Level PowerSeller, as well as a successful Amazon merchant. Currently Kat is the hosts the popular weekly eCommerce Podcast That Kat Radio and an active Facebook Group ThatKat.








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