Tips for Surviving Holiday Season

Black Friday and Cyper Monday may be over, but there’s still a ways to go to survive this holiday season! If you’re starting to feel like one of Santa’s elves on the day before Christmas, take a deep breath, grab some eggnog, and read over these tips to help keep your sanity and your eBay business thriving throughout the holidays.



Answer buyer questions quickly. Around the holidays, people are in a hurry and don’t like to wait. If they have questions about an item and you don’t answer the question promptly, they will move on to the next item and you might just lose your sale. Make a point to check for messages throughout the day or at least once each morning and again in the night. Don’t let a question go unanswered. If you can’t answer the question right away, let the buyer know you will look into it and get back to them as fast as you can.


Look for ways to help buyers save on shipping costs. While offering free shipping is a great way to attract customers, it sometimes just is not practical if the item has a low profit margin to begin with. Offering buyers several shipping services allows them to choose the best option and price. For example, if they need the item quickly, they may prefer to pay for Priority Select over Media even though the cost will be higher.


Ship items as fast as you can. One of the biggest complaints from buyers is about slow shipping, so getting the item packaged and shipped should be your number one priority after the item sells. Keep in mind that if you are shipping with Priority Select, you can even save yourself a trip to the post office and have the postal carrier pick up your packages right from your own front door.


Take time to enjoy the holiday season. Many sellers get so caught up in the madness and mayhem of the selling season they forget to actually enjoy the holiday itself. Make a point to schedule some downtime to spend with your family. Watch a holiday movie, see some Christmas lights, or just enjoy some quiet time together. This will ensure a happy holiday season for all!


This guest post was contributed by Kat Simpson. Kat is a trusted eCommerce author, speaker, educator, and entrepreneur. Kat Simpson has been a successful eCommerce merchant for over 10 years; is an eBay Education Specialist and Gold Level PowerSeller, as well as a successful Amazon merchant. Currently Kat is the hosts the popular weekly eCommerce Podcast That Kat Radio and an active Facebook Group ThatKat.



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