Tips for Your After-Christmas Sale

It use to be that right after Christmas many online sellers would close up shop, or at least stop focusing on selling until the new year.¬† However, in recent years giving gift cards as Christmas gifts has grown in popularity, and this has given lots of people incentive to buy themselves after-Christmas gifts. To keep up with this trend, after-Christmas sales have been steadily rising over the last several years. You may be focusing primarily on Christmas right now, but it’s not too early to start thinking about how you can benefit from those after-Christmas shoppers as well.    


The first thing to do is to take a good hard look at your inventory. Do you have items collecting dust in an Amazon warehouse somewhere? An after-Christmas sale can be a perfect way to get them out the door. While it’s not always best to sell something at a loss just to get rid of it, it is true that sometimes getting something for an item is better than nothing at all. Consider deeply discounting items that refuse to move or at least reduce their price to generate some interest in them.


A great way to generate sales is to have a BOGO (buy-one-get-one) sale. People will often pay full price for one item if they know they are getting the second item for free or at least at a reduced price. Profits might not be as great as they would if you sold each one separately, of course, but once again this is about increasing after-Christmas sales and ultimately clearing out some dead weight.


Before you begin lowering your prices, make sure to look at your shipping costs before you start your sale. One of the biggest mistakes a seller can make is to heavily discount an item and forgot to adjust the shipping. Watching the small profit you thought you were going to make fly out the window—not fun.


If you’ve already reduced prices as much as you possibly can, it might be time to think about donating dead items to a charity. You won’t increase sales and you will lose some money, but it will reduce overhead. Plus, if you make your donation early enough, you can use the tax deduction to help offset some of the profit from this year’s sales.


This guest post was contributed by Kat Simpson. Kat is a trusted eCommerce author, speaker, educator, and entrepreneur. Kat Simpson has been a successful eCommerce merchant for over 10 years; is an eBay Education Specialist and Gold Level PowerSeller, as well as a successful Amazon merchant. Currently Kat is the hosts the popular weekly eCommerce Podcast That Kat Radio and an active Facebook Group ThatKat.







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