Social media sites, such as Twitter, Pinterest, and Facebook are expected to generate about 2% of direct traffic to online stores this holiday season, and the Adobe Digital Index 2013 Online Shopping Forecast reports that 36% of shoppers say they will use social media to help them make purchase decisions. This provides great marketing opportunities [...]

    LinkedIn is a great tool for making business connections. Unfortunately, a lot of people sign up but then never really do anything except partially fill out their profile and make a few connections. If your presence on LinkedIn isn’t as strong as it should be, here are some ideas that can help you not [...]

Finding ideas for blog posts can be quite a challenge — even for the most seasoned and experienced blogger. As an online seller, you know that having great content for your blog is critical if you want to draw buyers to your website, but there are days when you’re just not feeling any inspiration. If [...]

    Do you have a business page on Facebook, and if so, does it seem like a ghost town? If you feel like nobody wants to visit your page, don’t despair – you’re not alone. In fact, a study showed that 95% of Facebook users prefer to read posts in the news feed and skip [...]

Twitter is a great way to get the word out about your business. When those 140 characters are used correctly they not only help you sell your products listed on eBay and Amazon, but they can establish you as a major presence on the Internet. When Twitter is used incorrectly, however, you may establish a [...]

I recently wrote about how important it is to have a blog for your business. Today, I would like to give you some ideas on how to make your blog successful. After all, if you are going to go to all the trouble of creating a blog, you do want your buyers to read it. [...]

Did you know that approximately 75-percent of Twitter members use a hashtag when they send out their tweets? The hashtag, which is a pound sign (#) is typically used in conjunction with keywords that help define a Tweet. While it can be an effective market and tracking tool, there are some things you need to [...]