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Vendio™ Launches Affiliate Program for Dealio™ Shopping Toolbar

Leading Online Auction Sales Management Firm Taps Core Customer Base; Over 13,000 eBay® Sellers Join in Beta

SAN MATEO, Calif. November 6, 2006 — Vendio™, a leading provider of services that empower online merchants to reach consumers and manage transactions, today announced that it has launched an affiliate program for its popular comparison shopping toolbar, Dealio™. The program, intended to raise awareness and drive downloads of the Dealio Toolbar™, is targeted to customers of Vendio’s Sales Manager product, which helps sellers publish attractive and professional listings to eBay® and other online auction sites. During the affiliate program’s beta period, more than 13,000 online merchants opted in and continue to post links to http://www.dealio.com in several areas and pages of their online auctions.

"Given the generally thrifty mindset of the average eBay buyer, presenting them with information about Dealio is a natural fit," said Rodrigo Sales, co-founder and CEO of Vendio. "As the only comparison shopping toolbar to effectively incorporate eBay listings into its search results, Dealio enables eBay shoppers to quickly find the best deal on literally anything sold online."

The affiliate program delivers revenue to affiliates each time a consumer clicks through to the Dealio Web site and downloads Dealio. Affiliates can choose to promote Dealio through a number of promotional placements:
  • Post-sale messages: Placing a Dealio promotion at the bottom of e-mails that are sent to buyers after a transaction has occurred.
  • Super-sized image pages displayed on eBay: Placing a Dealio promotion below Vendio-hosted images, making Dealio just a click away on over 1 million eBay listings per month.
  • Vendio Store pages: Placing a Dealio promotion at the bottom of each Vendio Stores page.
  • The seller’s Website: Placing a Dealio promotion into any Web page.
With more than 1 million installs since its launch in November 2005, the Dealio Toolbar has been extremely popular despite minimal use of traditional advertising or promotion. The affiliate program represents the first true advertising for Dealio, which searches more than 100,000 qualified merchants’ inventories of over 30 million products. Online merchants can sign up for the Dealio Affiliate Program by registering for Vendio’s award winning Sales Manager service, Image Hosting, Vendio Stores, and Buyer Appreciation. More information is available at www.vendio.com.

For media inquiries only:

Helen Fang
Vendio Services Inc.
650-293-3538
Contact Public Relations

About Vendio

Founded in 1999, Vendio Services, Inc. (www.vendio.com) helps small- to medium-sized merchants (SMM's) succeed by offering them an integrated solution to manage their sales seamlessly and cost-effectively across multiple online sales channels including their online store, Amazon.com, eBay, Google, Shopzilla, and more. Each year over 100,000 merchants use Vendio’s award winning multi-channel Platform and Applications to sell over $2 billion in merchandise. The company also operates Dealio (www.dealio.com), a shopping and coupons site for consumers. Vendio is a venture backed, privately-held company headquartered in San Mateo, California with offices in Romania and India.
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