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Basic Profit/Loss
This report provides an overview of your overall profitability. By seeing where your costs are coming from, you can pinpoint the areas where you are overspending and adjust your strategies accordingly to boost profit margins in future months. The Basic Profit and Loss Report is available with all plans.

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Revenue
Revenue is your total sales (the sum of all shipping, handling, and insurance charges, as well as the sum of all tax collected for all items sold).

Costs
Costs are calculated by adding the cost for your items, shipping, handling insurance, Vendio insertion and final value fees, Vendio subscription fees, eBay insertion fees, eBay marketing features and final value fees, eBay subscription fees, PayPal commission fees, other Merchant Account/Payment Method fees, and other expenses, tax, and all other item related fees and expenses you have entered.

Profit
Profit is your total revenue minus your total costs. This amount is displayed as a dollar amount and as a percentage.

Basic Performance
This report tells you how well your listings are performing. Determine the percentage of listings that end with a sale, your item sell-through rate, average selling price, and sales dynamics like average duration, starting price, bids per listing, and more. For more granularity, Customized and Complete Vendio Reports enable you to focus a report on the performance of a specific item category or categories. The Basic Performance Report is available with all plans.

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Total number of listings launched
The total number of listings you launched on each marketplace.

Success rate
The percentage of listings launched that ended with at least one sale. The success rate is the number of listings that resulted in a least one sale divided by the number of distinct listings you launched.

Total number of items launched
The total number of items you launched on each marketplace.

Item sell-through rate
The percentage of items launched that ended in a sale. The sell-through rate is the number of items sold divided by the number of total items you launched. If you don't do Dutch or fixed price listings, this percentage will always be the same as the success rate.

Sales dynamics
The average starting price and duration of your items. Use this information to find out the average number of bids you receive per listing, the number of listings without bids, and the number items you re-listed.

Detailed Revenue & Accounts Receivable Report
This report shows gross sales over a specified time-period and how much you still need to collect from customers. The Detailed Revenue & Accounts Receivable Report is only available with Complete Vendio Reports.

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Total gross sales
The total sales broken down by each individual revenue source.

Total credits and payments
The total receipts you have actually collected.

Gross accounts receivable
The total outstanding receipts customers still owe you.

Total credits % of total net sales
The percentage of your total net sales that your customers still owe you.

Detailed Costs
This report tells you where you are accruing costs. See how much you spend on listing, final value, and marketing fees, as well as your shipping, payment, tax, and other miscellaneous fees. The Detailed Operating Costs Report is only available with Complete Vendio Reports.

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eBay and Paypal fees
Your marketplace fees, marketing features costs, and PayPal transaction fees.

Vendio fees
Your Vendio fees.

Shipping, handling, insurance, and tax costs
Your post sale costs for shipping, handling, insurance, and tax.

Total merchant account/payment method fees
Your merchant account and other transaction method fees.

Total costs
The sum of your eBay, PayPal, Vendio, post sale, other merchant account/payment method, and other item related fees.

Detailed Performance
This report tells you what types of listing variables yield you the most profit. See which marketplaces, categories, listing formats, durations, ending times, and marketing features perform the best for you. The Detailed Performance Report is only available with Complete Vendio Reports.

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Venue
Compare marketplaces side-by-side to see which ones yield you the most sales, the most bids, and the highest prices.

Category
Compare categories side-by-side to see which ones yield you the most sales, the most bids, and the highest prices.

Listing format
Compare listing formats side-by-side to see which ones yield you the most sales, the most bids, and the highest prices.

Duration
Compare durations side-by-side to see which ones yield you the most sales, the most bids, and the highest prices.

Ending day of week
Compare the ending days of the week that yield you the most sales, the most bids, and the highest prices.

Ending time of day
Compare the ending times of day that yield you the most sales, the most bids, and the highest prices.

Performance by days on market
Compare the optimal number of days your items should be on the market by identifying which time period yields you the most sales, the most bids, and the highest prices.

Marketing features
Compare marketing features side-by-side to see which ones yield you the most sales, the most bids, and the highest prices.

Detailed Taxes
This report tells you how much in sales tax you collected over a specified time period. You can easily customize the report to see the tax you collected for a specific state(s), and download it into CSV format to use when filing state tax returns. The Detailed Taxes Report is only available with Complete Vendio Reports.

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Total sales tax
The amount of sales tax you collected.

Detailed Customer Information
This report tells you how many customers you had in a given time period, as well as what percentage of them were new or repeat customers. The Detailed Customer Information Report is only available with Complete Vendio Reports.

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Total number of customers
The total number of new and repeat customers you had across all marketplaces or on a specific marketplace in a given time period.

Percentage of unique customers
The percentage of unique customers you had in a given time period.

Percentage of repeat customers
The percentage of repeat customers you had in a given time period.

Detailed Payment & Shipping
This report tells you the payment and shipping methods your buyers use most, so you can decide which payment and shipping methods you should keep or eliminate. The Detailed Shipping & Payment Report is only available with Complete Vendio Reports.

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Payment methods
The total dollar amount you collected for each payment method you accept. These results will indicate which payment methods are worth keeping, and which payment methods you may want to eliminate.

Percentage of total collected
The percentage each of your payment methods that make up of the total collected. This helps you understand which payment and shipping methods are most valuable to you.

Shipping methods
The total dollar amount you collected for each shipping method. These results will indicate which shipping methods are worth keeping, and which shipping methods you may want to eliminate.