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Who Says I'm an Impulse Buyer?
Often, no one has to say anything--you're actions will speak volumes. Though we're not about to practice any amateur psychiatry here, if you're wondering whether some of your bidding could be impulsive in nature, see if any of the following might apply to you:
- Do the items you win hold little interest to you once they've arrived at your home?
- Are you disappointed if days pass without a new package landing on your doorstep--to the extent that you'll quickly buy something else to get the deliveries coming again?
- Do you love the thrill of winning auctions, yet dread paying for the items you've won?
- Has your personal debt increased significantly within a short period of time (especially credit card balances)?
- Do you keep your auction spending a secret from friends and family?
- Do you ever feel guilty about the amount of money you're spending online?
Your Best Defense
It's your financial well being and online reputation we're talking about here, so take a long hard look at your bidding habits and, if you feel you're losing a bit of self-control, consider one or more of the following tactics:
- Take control of your time. Consider all the other activities you need (and want) to complete in a day, then allot a more reasonable amount of time to be used for surfing the auction sites. If it helps, set an alarm clock to tell you "time's up."
- Log off after each use. It's too easy to plop into the chair and impulsively surf for stuff when the PC's always warm and running. Log off after each sitting--the fact that you'll need to wait for the PC to boot up later is usually enough time to reconsider a bidding binge.
- Set a dollar limit. Regulate your bidding by establishing a strict spending budget (and sticking to it). You don't have to entirely sign off from online bidding, but by allotting an affordable amount of spending every month, you'll satisfy the desire to bid without jeopardizing other financial commitments.
- Make a shopping list. Look for the items that are truly of interest or importance to you and search for those only.
- Avoid browsing. Use specific searches to find the items you want, or employ site shopping bots, such as Vendio Stores Search, to do the work for you, freeing you from the temptation to bid on something just because you happened to come across it.
- Don't fall for fads. It's all the rage today, but no one will care tomorrow. Try to avoid hype and trends that often lead to impulsive bidding. Ask yourself whether you'll still want it a month from now.
- Do something else for a change. The Internet and online auctions are exciting new form of interactive shopping, but do you remember what you did before they arrived on the scene? Take time to rediscover an old hobby (or an old friend) and balance your online and offline time.
And, in case you're worried that you've gotten just a bit too caught up in all the bidding and winning, don't keep it a secret--tell someone. Whether it's your spouse, partner, family members, or friends, if you ever doubt your control over your online bidding, let someone know. You may just need to hear another point of view on your activity, you may need to have someone else point out alternative activities to pursue, or you may need someone to help you get a more professional assessment.
Don't panic, but don't take impulsive bidding too lightly. Take control instead.
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Dennis Prince is the author of Online Auctions at eBay: Bid With Confidence, Sell With Success. He has been an active buyer and seller at various online auction sites since 1995. Send him email at dlprince@bigfoot.com.


