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If you don't know the secrets behind eBay's new search algorithm, Best Match, you are losing sales! Let me email you a copy today and increase your sales beyond your wildest dreams.
In the Spring of 2008, eBay unleashed a secret new algorithm that determines the order in which auction listings are ranked and displayed on their search results pages.
The results were immediate and astounding. On the forums, sellers reported that the page views for their listings were down more than 60% after the first weekend that Best Match was made eBay's default search sort order.
Why? Because under Best Match, their listings never made it to the top or even the first page of the search results. Ever.
That's a problem! Because without bidders, there's no bids. You might as well just send eBay a check and not bother with the effort it takes to create and post your listings. The results are the same.
This free book reveals the secrets eBay doesn't want you to know. It exposes what's required to get the top spots in eBay's search results so you can get the bids!
Learn:
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The four major factors that influence rankings in Best Match
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How to find and evaluate the keywords to include in your auction listing's title in order rank highly in the search results
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How your shipping and handling policies might be punishing your Best Match rankings
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Best Match mistakes to avoid
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How to bypass Best Match and drive traffic to your listings from other marketing sources
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How to better convert browsers into buyers after they find your listings
This book represents my effort to consolidate all of the credible information regarding the Best Match in one spot. I tracked down the search algorithm patent application, combed the internet for interviews in which eBay executives and developers mentioned specific functionality of Best Match, read blog and message forum posts detailing other sellers' observations of Best Match, and conducted my own analysis based on personal experiments with the search results.
What's in the book?
123 pages. Here's the table of contents:
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Forward
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Introduction: Best Match – Adapt or Perish
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Who Moved My Cheese?
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About this Book
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Chapter 1 If You Don't Have Time to Read this Book
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Chapter 2 Introducing Best Match and Best Match Optimization
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How Things Used To Work
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Best Match's Impact on Sellers
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Why Is This Important?
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Best Match Is About Business
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Same Name - Different “Best Match”
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Introducing Best Match Optimization
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Best Match and You
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A Word About Product Sourcing
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Chapter 3 Listing Type: Auction or Fixed Price
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Auction Style Listings
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Fixed Price Listings
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Multi-Quantity Listing Overview
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Improving Fixed Price Rankings With Recent Sales
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Recent Sales Carry-Over When You Re-list
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Tips to Get the Recent Sales Advantage
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Featured First
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Featured Plus
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Best Offer
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Conclusion
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Product Sourcing Part II
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Chapter 4 Trust Factors
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Seller Performance
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Feedback
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Detailed Seller Ratings
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Buyer Satisfaction Rating
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The Seller Dashboard
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Include a Return Policy
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How to Specify Your Return Policy
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Conclusion
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Product Sourcing Part III
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Chapter 5 Product Information
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Chapter 6 Demand Data and Relevancy
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Desirability
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Include Best Match Keywords
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Identify the Valuable Keywords
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Analyze Your Niche
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Conduct Your Analysis
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Test Your Auction Title
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Make the Most of Your Listing Title
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Never Use Negative Keywords
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If You Don't Own Your Traffic, Who Owns Your Business?
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Chapter 7 Optimize Your Keywords with the BayEstimator
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Chapter 8 Best Match Manipulation
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Misleading Keywords
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Keyword Repetition
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A Dynamic Algorithm
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Making eBay Work for You
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Appendix A: Decoding the Best Match Patent Application
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Appendix B: The Best Match Patent Application
Get your copy today!
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