posted on February 25, 1999 10:34:00 PM new
Once upon a time there were about 50 auction sellers, all selling similar items, that became acquainted and, while they were competitors, they had also become friends. Between them, they listed more than 3000 items a month. They, like most, moaned and groaned about this and that but one day one of them said, "let's organize a sellers group around our product specialty. In this case it was records and tapes but it could have been antiques or depression glass or even used, name brand apparel or software. Of course, the decision to organize in any form was hotly debated and was quickly dropped because, after talking to each other, they failed to come up with any compelling reason to organize. But one member of that group was not deterred. She realized that there was logic in forming a group because, as a group, they had power. She brought it up again, but four or five of the group said, yes, a group has power but not a small group, not just us. To prove the point, one of the naysayers posted the PTB at the big venue asking if they would support the group. The big venue didn't even respond because the big venue had their business and knew that if they encouraged such a thing -- even a little bit -- it would do nothing but cost them money in the long run. The PTB reasoned that at best, if they encouraged such shenanigans, they might have to give them a break on listing fees. They decided long ago, that was verboten. They don't even do it for the biggest, most powerful sellers. Emails on the subject dropped off and soon nary a word was heard about groups or organizations of sellers or anything else related. Those at the big venue were ecstatic as no one there wanted to have to deal with a block of sellers. They had proven that by refusing to personally accept the results of the Town Meeting from a member of that group. But as wondering, wandering minds moved through time, the instigator continued to ponder what, what, would be a compelling reason to organize? On one of her travels through cyberspace, she ran across a site called Club99. She noted that Club99 was a group -- about as "ad hoc" a group as there ever was. Yet, she noted, poking around the site, that a more aggressive auction site were doing deals with them. Wheels were turning and questions abounded. Could these folks provide the incentive I need to get the group going? What could they do for my group and me? What could we do for them? Adding a counter on honesty.com, she saw an ad banner promoting club99 on AU. Cool she thought, "I wonder if they would promote my group like that?" She also saw the promotion where sellers in that group got free listings. Again, she wondered if they would do that for her group? She went to the site and saw that it was really pretty nice. It was different enough that those prone to complain about a single cloud would be in an uproar, but really not that different. They even had ways that she, as a small seller, could collect auction proceeds with a credit card. She also noted that the traffic at the site was good. It was beginning to seem to her like a party might be possible. What she saw was nothing like the unbirthday party her friend encountered when he posted the PTB in Wonderland … but a real party. Because she always had the idea of "the group" in mind, she realized she had some gifts to bring to that birthday party as well. Yep, not only did she and her cohorts have product that sells good, but they have real customer lists they could pool to announce their new venue. Of course the plan was never to fully abandon the big venue, rather the deal was to expand the business and simply enhance the security of her present online auction business. She knew that the big venue might object to the group using their customer lists with a big WOMD. Still those lists and customers were hers and if they did banish even one of the 50, she knew that havoc would ensue. She did have a decision to make though. Why should she go to the one site? Wouldn't others be just as accommodating? Then she thought a moment and remembered how many places -- in magazines, on television and certainly all over the web -- she had seen this site. Yes, this one site was, well established, had a reputation for service and very strong corporate backing. Who could she talk to first? She decided to invite a group of her friends to chat on www.talkcity.com because she didn't want those folks at AW to know what was going on and lo and behold, the auction she was thinking about was sponsoring the collectable area there too. Not only that, but they were promoting auctions by another of their customers. That was the last straw. She knew what had to be done. She emailed the [email protected]. She knew that she needed to be quiet about her organizing effort but that she also needed some commitments she could count on. And it wasn't long before things started happening. Fairy tales can come true neomax
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