"Demand side capitalism is where an Internet startup comes up with a product that customers need, while supply side capitalism is where startups dream up a product, and hope that demand will soon follow.
"EBay (EBAY) is an example of demand side capitalism. It satisfied a need already apparent from flea market and garage sale fanatics, and the frustrations people felt when trying to find that perfect ceramic cow for the kitchen or trying to sell some velvet Elvis portrait mistakenly purchased long ago."