posted on November 16, 2000 03:49:21 AM
from http://list-news.com/articles/00november/20001113.html
"ClickAction will seamlessly integrate the ClickForward viral marketing service into ClickAction's Email Relationship Management
(ERM) service, allowing customers to generate word-of-mouth referrals
to family, friends and co-workers. With each requested email that a customer receives, a link to a forward form is included. This form
allows customers to fill in a personal message and the email addresses
of their family and friends. The benefits of viral marketing are tremendous. Not only is it a faster, cheaper way for companies to
expand their customer base online, it is not perceived as marketing by its recipients because messages come addressed from people you know and trust."
