posted on April 12, 2001 06:03:03 AM new
http://www.imarketingnews.com/cgi-bin/artprevbot.cgi?article_id=14233
"It tracks against a unique individual, not a group."
Yet another reason to not use a browser or HTML-capable email reader. Use a text-only email client, or DOWNLOAD and read OFFLINE to foil these snoops.
" AST does not rely on basic metrics and broad criteria, but rather profiles individual users, he said. The technology automatically senses the recipient's rich media capabilities, including which version of Flash they have, what browser they use and any other software that may be relevant to a marketer. It also can deliver data such as repeat views, forwarding, time of open and geographic mapping."
