Home  >  Community  >  The eBay Outlook  >  Ebay Radio Advertising


<< previous topic post new topic post reply next topic >>
 ewora
 
posted on January 28, 2002 07:12:04 PM
I heard a radio adverisement several times today put out by Ebay promoting Buy It Now. "Don't like the bidding and waiting process...you can now use Buy It Now on many auctions."

Interesting that they are advertising now that they are charging sellers to list BIN.


 
 computerboy
 
posted on January 29, 2002 08:51:16 AM
I think eBay should give everything away to its customers free of charge! We should all be able to list our auctions for free and use eBay's infrastructure, marketing, technology, etc without cost! Then, in a year or so, when they are unprofitable and are unable to sustain the cost of operating, they can close down their website so all the complainers will have nowhere to list their auctions.

It will only then be seen that the money seller's spent using eBay's services was worthwhile and should not have been complained about.

It costs money to be in business. The days of free are gone and those who offered their services for free have disappeared. If you don't want to fork out some of your own money to assure your business succeeds, get out of the game.

Anyone else getting sick and tired of the complaining going on?

 
 bidsbids
 
posted on January 29, 2002 10:28:55 AM
eBay isn't just advertising the BIN aspect because sellers now are charged a tiny fee for it's use, I believe that eBay really sees the auction part of it's business as dying a slow death and they want desparetly to get BUYERS switched over to their fixed price items ( stores, BIN, Half, etc..) I realize my logic may be flawed a bit there because if that were the case the BIN should remain free or even have a longer ( 10 day run ) time option throw in for free as an incentive to increase BIN usage.
eBay wants it both ways, like the night nurse at an ER ward trying to get a valid Blue Cross number out of a near-death new arrival.

 
 Romahawk
 
posted on January 29, 2002 10:39:55 AM
eBay wants it both ways, like the night nurse at an ER ward trying to get a valid Blue Cross number out of a near-death new arrival.

Geezzz Bidsbids have you been in our ER here in my home town? You can't die until the paper work is properly filled out and you can't get the paper work done until the staff gets off break. Hmmm, I'm sorry I guess that I'm a little off topic.
*
http://www.romahawk.com
 
 holdenrex
 
posted on January 29, 2002 03:23:38 PM
I don't think the radio campaign signifies that ebay believes the online auction is dying. They're just trying to reach that part of the market that would rather make the purchase now rather than later. It's to raise awareness of the fact that ebay has BIN sales now, which probably the vast majority of the public wasn't even aware of. In the end, any advertising to get more buyers - whether bidders or BINners is fine with me.

 
 bidsbids
 
posted on January 29, 2002 03:32:04 PM
It's fine with me too. The more BIN shoppers the more that nickel extra looks like a steal. Combine that with the irate sellers that will drop the use of the BIN then the sellers still offering the BIN have less BIN competitors. A great deal for BIN sellers.
I bet those ER nurse catch hell when a patient arrives and wont give out the Blue Cross number before he expires. Maybe some of those nurses are named Meg.

 
 ewora
 
posted on January 29, 2002 03:32:28 PM
Computerboy-take a chill pill. I wasn't complaining just making an observation. Out of hundreds of auctions I've posted I've only listed a BIN 3 or 4 times. I don't use it so why would I complain about it?

 
 computerboy
 
posted on January 29, 2002 07:23:58 PM
I'm not quite sure?

 
 springmoon
 
posted on January 29, 2002 07:55:13 PM
Yes computerboy, take a chill pill. eBay is in business, and we sellers are in business too. We are not just running a weekend garage sale trying to raise some money. eBay's business health depends on ours. They already charge for eBay stores, and listing fee, and FVF, and a gazillion other options -- adding a fee for BIN is just pure greed in my opinion.

Sooner or later they will be charging to login. Will you say it's just "bidness" when that time arrives?





-
[ edited by springmoon on Jan 29, 2002 07:58 PM ]
 
 sword013
 
posted on January 30, 2002 04:01:58 AM
Ebay radio campaign...WHERE??? I haven't heard anything here in Orlando and we aren't exactly a small market, radio wise. The only promotion I have seen or heard ebay do is those VERY short blurbs before and after "Antiques Roadshow" on PBS, which doesn't exactly help me with my line of product.

"We need more of your money to help promote the site..." Suuuuuuuure......

Sword013(Joe)

 
 holdenrex
 
posted on January 30, 2002 04:05:21 AM
The ads are playing here on a small talk/news AM station. There's two different ones that I've heard: One is the BIN ad mentioned here, the other one emphasizes the feedback system.

 
 rgrem
 
posted on January 30, 2002 06:43:48 AM
I have heard the ads and compliment Ebay on doing them. Whether they want to push bin or not, fact remains the ads may bring some viewers and buyers, even to the non-bin items. On this one I am going to assume the best rather than ulterior objectives by Ebay.

 
 
<< previous topic post new topic post reply next topic >>

Jump to

All content © 1998-2025  Vendio all rights reserved. Vendio Services, Inc.™, Simply Powerful eCommerce, Smart Services for Smart Sellers, Buy Anywhere. Sell Anywhere. Start Here.™ and The Complete Auction Management Solution™ are trademarks of Vendio. Auction slogans and artwork are copyrights © of their respective owners. Vendio accepts no liability for the views or information presented here.

The Vendio free online store builder is easy to use and includes a free shopping cart to help you can get started in minutes!