posted on November 11, 2005 07:57:26 AM
A vendor and friend of mine recently offered this annoyed observation:
"I offer free shipping on orders over $300, yet more often than not someone will place an order for $270 or $280. I just don't get it. Why not buy a little more and get the shipping for free?"
I tried to explain that from my point of view, the total cost of the order is what's important, and since he only charges $10 for shipping there's no real incentive to push the order over the $300 mark until you get to $290.
Free shipping was the hot incentive in the last couple of holiday seasons but I think it may have lost its oomph -- so many businesses do it now.
posted on November 11, 2005 08:30:34 AM
I agree with you - if shipping is $10 and I've already picked out the items I want. Why would I go searching for another $20 in items that "might be ok" just to get free shipping?
Free shipping is nice and it might attract the not so quick on the uptake buyers but on the whole, if you offer good merchandise at a fair price, people are not going to scoff at reasonable shipping costs.
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An intelligent deaf-mute is better than an ignorant person who can speak.
posted on November 11, 2005 07:15:04 PM
It seems like a good incentive to get people look at your other items. (although $300 seems like a lot to spend to save ten bucks)
posted on November 11, 2005 09:55:52 PM
I really don't see where free shipping gets anymore action on your auctions or in your store than anything else. I think offering a free item with a purchase helps more. I think most people consider the total cost they are paying for an item.
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Two men sit behind bars,one sees mud the other sees stars.
