posted on August 14, 2001 07:57:22 PM new
This issue I just got in the mail. A number of other services looked at also. After reading it the most obvious thing is that the writer did not sit down and open an account and try it out. The whole thing was constructed from press releases and orchestrated interviews. Do I really care what kind of pop the head of Billpoint drinks while being interviewed?
posted on August 14, 2001 08:02:17 PM new
Unfortunately, many of these magazines are nothing more than cleverrly packaged advertisments. They pretend to "review" the business in questiojn, when in fact it is more like an infomercial. You can usually spot these fake magazines by the advertisments that they run. If you spot an advertisement on one page for a business being reviewed on another, you know it's just pure advertising.
