posted on January 6, 2006 10:37:52 AM
Baby, you can park my car..
Fri Jan 6, 2006 7:36 AM ET
LOS ANGELES (Reuters) -
Take a few leggy California blondes, throw in a passion for luxury cars, plenty of parties, and a distaste for parking your own car.
What have you got?
A multimillion-dollar, female valet parking business, where struggling models and actresses dressed in bikinis, miniskirts or lingerie and Santa hats park the cars of the rich and famous in the Los Angeles area.
Beverly Hills, California-based Girls Valet Parking opened for business less than six months ago. This week, it took over its rival, Valet Girls, and announced plans to expand to San Francisco, Las Vegas, San Diego and Phoenix.
"Given the option of hiring acne-riddled teenage boys in red vests, or beautiful and sexy models and actresses trained in safety and hospitality, we're betting our success that restaurants, boutique hotels, clubs and private parties will prefer the latter," company founder Brad Saltzman said on Wednesday.
Saltzman said the privately held company expected 2006 sales in excess of $3 million, rising to $14 million by 2010.
Clients, most of them movie stars and producers, can request a variety of uniforms, including lingerie, bikinis, capri pants, camisoles and miniskirts.
"If it is legal, we will do it, but we draw the line at nudity or topless," Saltzman said.
About half the business is based on requests for women valets dressed in the traditional dark pants and shirt.
Employees are hired through the kind of casting calls traditionally seen in the movie business and there are plenty of applicants. About 260 women showed up recently and six were hired. -----------------
Gosh, classic....you could have been RICH by now. Why didn't YOU think of this?
posted on January 6, 2006 10:40:42 AM
Its sounds similar to when they (somewhere) had the topless babes in the car washes. I think they shut them down tho. I imagine they were makin a lot of money.
posted on January 6, 2006 03:07:12 PM
Will never work in San Diego. The vast majority of places using valet services are downtown in the Gaslamp and I djust don't see the legging blondes in bikinis doing the 3-4 block runs that the valets have to do to get to the parking lots.
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posted on January 6, 2006 05:05:13 PM
I can see/have seen/will/see why good/moral/ethical/family value spouting christians would love a great idea like this....scantily clad women parking cars/hooking/ for money.
Should go over big in conservative church parking lots