posted on June 3, 2002 10:03:07 AM new
Here is an e-mail I received earlier. Sounds like a move in the right direction.
First Radio Advertisements Planned for ePier.com ------------------------------------------------------------------ We are happy to announce that our budget has grown to the point where we will begin radio advertisements in select markets. An audience of 3 Million people will receive information about ePier.com. List, List, List is our motto in preparation of our advertisements. Within the next one to two weeks, radio advertisements will be broadcast to an audience of well over 3 Million people. Our eventual goal is to do nationwide advertising sometime later this year. To get there, we need your help. Although number of items has grown to record levels, we need even greater number of items to attract and support a larger base of buyers. List all your items with ePier http://www.epier.com/sellitem.asp . And buy everything you need from ePier http://www.epier.com/toplevel.asp . You will find that ePier now has just about everything you are looking for. This is also a good way to build your positive feedback as well. Thank you for using ePier as your source to buy and sell. Thank you for making ePier the most successful member-driven auction and storefront site today. We have more supporting members and items than any other independent auction site today. Congratulations. Tips on Running a Successful e-Commerce Business ----------------------------------------------------------------- Being part of ePier for the last 4 years, I want to share with you my inside view of running a successful business on the Internet today. Most people say businesses fail because of not enough money. I would say that most businesses fail because of too much money. Too much money has meant being careless for all too many Internet companies of the past. A small company on the other hand has to make every dollar count. So just because your business is small you should not lose sight of the fact that in certain ways you are actually at an advantage. We have also found the following to be key to our success. 1. Make every hour of your business day count 2. Know that you can be small and nimble 3. Make learning part of your business 4. Take evening classes Understanding the budget of a small business entrepreneur, ePier has setup the best Storefront system opportunity for as low as $7.95/month. http://www.epier.com/stores/storedirectory.asp We have the experience of supporting over 310 Storefronts, the scalability and the hardware support, and the backup to secure your Storefront on the Internet. Repetition, Reinforcement, and Constant Referrals ------------------------------------------------------------------- The key to ePier community's success will be on constant repetition of what we have done in the past. These are referrals - just telling our friends and family about ePier everyday. This has been the bulwark of our community in the past and we need to continue with what has worked. Repetition - We need to tirelessly drill home that ePier is a better and more efficient way to sell your goods and buy in a friendly atmosphere. Reinforcement - It is not enough to tell our customers once or twice. We need to constantly remind them where we are selling and why we are selling on ePier over and over again. Explain to them we have a great community that cannot be ignored with over 125,000 unique visitors every month now. We are committed to making the best Internet Auction and Storefront Site. Thank you for your continued support. Yours Truly, The Whole ePier Team
posted on June 3, 2002 10:41:20 AM new
Sounds good. At least they are trying to advertise even though they are small. Same thing for TopNotchAuctions.
In my area I hear radio advertisements that tell of the selling power of radio ads. The ads always start with phrase "There are 729,000 people listing to the the radio right now in our area". That's a good way to promote an auction.
Congratulations to ePier's recent effort at breaking away from the pack.
