Planters’ iconic Mr. Peanut was launched in 1916, when a schoolboy named Antonio Gentile won the company’s contest for a brand icon with his sketch of a peanut (a commercial artist later added the top hat, monocle and cane). With minor tweaks over the years, Mr. Peanut got a digital update in November 2010 with an animated look that features a more natural beige body and a jacket, tie and slacks. He also has a new voice, played by Robert Downey Jr. Of the change, Planters' senior marketing director Jason Levine told the Los Angeles Times: "This is all about contemporizing Mr. Peanut. He's one of the best-loved advertising icons in America but we'd found that people didn't really connect with him beyond nostalgia
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