• More power than a conventional dryer with a ionic generator, this dryer reduces frizz and static and cuts drying time.

• Ionic hair dryers use molecules with a positive or negative charge to dry hair which wet hair dry faster with less heat damage -- making for a smoother and shinier mane.

• 4 Speed / Heat settings

• Cool Shot Button

• Long lasting motor with 1875W to 2000W of power to produce unsurpassed airspeed.

• Included: 2 concentrators for styling versatility