Have you ever tried to put an eye shadow on a naked eyelid? The shadow skips, jumps, grabs in some areas and not in others…what a mess!

 Meet the ultimate eye primer: Urban 24hr Primer is specially formulated to soothe, protect and prepare this delicate age-sensitive area. Clinically proven botanical treatment instantly awakes eyes.. brightening blend of marine extracts, white tea help reduce dark circles. Green tea & Aloe Vera depuff the eye area. Longest-lasting staying power brings out the vibrant eyeshadow colors. Gentle enough for sensitive eyes. Dermatologist developed. Resistant to sweat & oil SPF 20.Made in the USA.

This shadow base is special because it does so many things! It helps to smooth out your lid so you have a great palette to work on, it makes your color stay truer, and it helps it to last throughout the day and night. Think of it as hardest working product in your makeup bag!

Application is Easy: Just swirl the applicator then, gently dab it on to your lids. You can put a little bit underneath too, especially if you have problems with eyeliner running on you. Smooth it out with your finger & let it dry. This is a great formula that dries to a soft powder, so there's no need to set it…just go for it with your favorite eye shadow look!!

                

The key to creating beautiful makeup looks is prepping your face so that it becomes the perfect canvas, and an item that everyone who wears makeup should have is eye shadow primer, sometimes called eye shadow base. The purpose of shadow primer is to hold on to eye shadow pigments, it serves to make the colors last longer, show up more vibrant and true to color as well as prevent creasing and fading. Nothing's more annoying when you're out having a great time with your friends than having to reapply eye makeup. Create a beautiful base for your eye shadow

with this Urban Legend primer. The smooth, creamy formula glides over your lids, dries to a powder, and forms a base for even color application. It helps keep your eye shadow even, without creases, and fabulously flawless. The neutral shade works for all skin tones.

Read some of the numerous comments left on Urban Legend's web site"

A lot comes in this tube ! You don't have too use much at ALL. The quote, "A little goes a long way" really fits. It last ALL DAY LONG, and I live in the heat (San Antonio, TX). It's easy to blend, it's a nude color that blends in with your lid color, and it makes the shadow really intense. I've tried a lot of primers, and I LOVE this one. I think I'll stick to this primer for a while. I would recommend this to everyone. Great product ! Christine, TX Great for oily skin I can't think of a better beauty product. Goes on smooth and keeps your shadow and eyeliner perfect all day. It's my favorite! Ariana, Greece my favorite

Simply the best product out there in the eyshadow primer world... All I do is put a little on my finger and spread it all over my eye and bam! thats it.. It doesn't crease or flake or anything like that.. Chica, Mexico very satisfied

i tried this product with my loose eyeshadows because loose eyeshadows fade quickly and are harder to stick than regular pressed eyeshadow. after using my loose eyeshadow with this primer, it worked wonders! no creasing, no fading, nothing! i highly recommend this product! Luna, SC great for mineral eyeshadows

The texture is light with sheer cream color. The application tip is like those you see in tube glosses. I have to blend a bit with my finger afterwards to make it even but it's no big deal. Now I use it as primer for my undereye circles before I put on concealer also...no flaking no fading. Definitely a keeper. poolgirl, CA can't live without

Goes on light, drys clear so it doesn't interfer w/eye colors and REALLY does NOT crease! irisheyes, Australia This product is the best on the market!!

Let it dry (I usually brush my teeth and then it's ready) and then you're good to go. I apply it (just a small dab!) with the wand, but then smooth it out with my fingertip. If you use the wand to smooth it out, you'll wind up using way more product than you need and not only waste it, but it also won't work as well because it'll take forever to dry. The drying is very important! julia, NC make sure it's dry

I'm on my 2nd tube of this primer. It only takes a tiny dot or two, carefully spread across the eyelid to make any brand of eyeshadow last a full 16 hours. Amazing stuff! It doesn't cause any chemical problem with my sensitive eyes, either. Natalie, AZ safe for sensitive eyes

I read all of these fantastic reviews, but considering the fact that I have tried so many different products on my eyes, I was sure that this would fail me as well. My eyelids get extremely oily throughout the day. I used to wear liquid eyeliner, but even that started wearing off or glistening from the oil. I gave up on eyeshadow because it looked like garbage after only a couple hours of wear. I tried clinique's touchbase and f.y.eye on my upper eyelid. Nothing worked! But then I purchased this product..HOW DID I EVER LIVE WITHOUT THIS?? It is truly incredible. My eye makeup lasts all day long, and if I fall asleep with makeup on, it's right where I left it the night before. This stuff is truly incredible. My eyeshadow does not crease, I use a cream eyeliner that stays put..I even started applying under my eyes before applying concealer to prevent it from creasing and wearing off throughout the day. If oily lids and disappearing eye makeup are your issue, buy this. Lauren, IN skeptical no more..

I have combination, sensitive skin that leans more towards oily, especially my eyelids. I also sweat like an olympic track star, lol. This is the most amazing product ever. Not only does it prevent creasing, but now no more touch ups or shadow and liner running into my eyes!! Awesome!!! Also helps to maintain the integrity of the eyeshadow color on deep/darker complexion skin. tammy, MA Awesome!

This product works really well. I was skeptical about using it, didn't think it would live up to its promise - but it did! My eyeshadow and liner stay on and looking good MUCH longer! Melissa, Atlanta WOW something that actually works!

This works excellently, I used it for halloween make up and it stayed on for over 12 hours. Alexis, UT amazing staying power

I am Asian-American & reside in Florida (HUMID!), therefore, you can imagine that I have a big issue with eye makeup creasing. This product has resolved that! I apply it every morning before I apply my eyeshadow, and by the end of the day, it has not stopped doing its job. I have not noticed any creasing on my lids since I've used it. I only reapply if I wash my face to reapply make-up. The color of the primer blends in well, and also brings out the pigments in eyeshadows more :) eyeshadow junkie, FL eyes stay put all day

Makes all my eyeshadows look like the color they are in the compact! I am not that great at doing makeup (compared to other people) but this makes my eyeshadow easier to apply. Olivia, OH Great product!

i would buy this again Liz, OR no complaints

have tried many eye primers and none work like this. Chloe, Las Vegas FANTASTIC! a must buy..

I use this every morning before applying my eye shadow. I usually don't have time for touch-up during the day, and creasing was a problem - but no more. This stuff makes my shadow last until I get home - and into the evening. Isabella, IL No more creasing!

Love this shadow primer, I have very oily skin and it does not make my eyelids oily. Makes shadow stay in place, last longer, and also makes color pop! A+ Emma, NYC This stuff is magic...

This the best eyeshadow primer I have ever used. It does not interfere with ANY type of shadow no matter how dark or light.Staying power is wonderful and no creases...love it...love it...love it. makeup fanatic, Canada SPECTACULAR!

This stuff is great. I live in Florida and after 3 hours of eyeshadow wear it looks really bad. I went out to the mall and was gone for 9 hours. I came back home and immediately looked at my eyes in the mirror to see if they still looked good and they did. I can't believe that. Put this on in the morning under your eyeshadow and you should get a good 10 or 11 hours with your eyeshadow not needing any touchups. I wear bareMinerals eyeshadow and it worked really good with that. Gina, FL Absolute must have

Ready to work up a sweat in your favorite club? Go dancing all night and dont worry about your eyeshadow fading off with this primer! Venus, CA best out there Backstage beauty solutions: The secrets behind every flawless close-up and dazzling turn on the runway. Our pros always prep the entire lid with primer. This one creates a smooth base to help both powder and cream shadows look more vibrant, last longer and resist creasing. Domestic. Now we're going to prep eyes for eyeshadow. We're going to use an eye shadow primer. Basically what your eye shadow primer is going to do is it's going to work as a magnet for your eye shadow. You just want to put it all over the lid. You can put a little bit underneath too, especially if you have problems with eyeliner running on you. Basically what it's going to do is it's going to help your eye shadow go on a lot better for you. You blend a lot smoother, stay looking a lot fresh throughout the day, prevent creasing and caking, helps your eye shadow go on with more vibrancy, and it'll just insure that your makeup stays looking fresh from morning to night. That's why you want to use an eye shadow primer and how you would apply it."

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