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According to "Hake's", this is one of the very hardest buttons to find buttons from the Presidency of 

President Gerald R. Ford.

This button marks one of President Ford's first domestic trips taken not long after his Inauguration in 1974.

This 2 1/4th inch cello has a white border with a stylized background made up of an American Flag.  

In the foreground is a very uncommon picture of  President Ford  that you  don't ever  find on another one of his buttons. 

 Surrounding him on the border in black lettering it reads:  

"PRESIDENT FORD'S 

VISIT TO 

SOUTH DAKOTA

  OCT. 16, 1974" .  

On the curl it reads:  "Made by Discovery Corp., Rapid City, SD" .

Plus it's in totally mint condition.

Member #15734 * American Political Items Collectors

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