Small Scale Retailing by Newel Howland Comish, Ph. D. Nice condition hardback, no wear or damage. First edition. Full of still useful information about every aspect of retailing, from location to product display, and with a lot of fundamental information that is overlooked everywhere today: some chapters included are Selling Merchandise through Salesmanship, Store Services, Fundamentals underlying Sales Promotions, etc. A great review of basic sound retail business philosophy as it existed in 1946, when it was preparing to change the world.