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Original 1969 uncut PRESSBOOK!

"100 RIFLES"

all they need is  . . . 100 rifles

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RAQUEL WELCH

JIM BROWN

BURT REYNOLDS

FERNANDO LAMAS

 

 

 

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ABOUT THE MOVIE: Reynolds plays Yaqui Joe, an Indian who robs a bank in order to buy guns for his people who are being savagely repressed by the government. Set in turn of the century Mexico, it tells the story of his flight into Mexico and his pursuit by an American lawman. They eventually become allies and team up with Welch to take up the cause of the Indians. (imdb)

ABOUT THE PRESSBOOK:

This pressbook measures approximately 14 X 8 1/2 inches and has 12 pages of great information and pictures about the making of this film, original ads and write ups on the stars and promotional items to help the sale of the film at the boxoffice. 

***A great collectors item.----This outstanding original theatre pressbook is in EXCELLENT CONDITION - WITH NO CUTS.

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SHIPPING & HANDLING & PAYMENT  INFORMATION

Buyer pays shipping and handling of $2.85 (foreign shipments may be slightly higher and does not include insurance).  If you wish to pay by credit card, please use PAYPAL as it is easy, fast and secure. 

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 WHAT IS A PRESSBOOK???
Before about 1980 most of the selling of a movie was done by a local theatre manager.----After about 1980 the selling began to be done by 'nation wide-mass market T.V. advertising' that you see selling todays movies.----In order to sell the film locally the theatre manager usually needed some help in the way of promotions and ideas.----After about 1980 pressbooks no longer were made, but BEFORE that time they were a necessity and they came in all sizes.

PRESSBOOKS were "promotional manuals" that were sent to the theatres BY THE FILM COMPANIES for the purpose of promoting the movie in the theatre where it was playing.

PRESSBOOKS usually contained stories about the movie, how it was made, stories about the stars of the movie and pictures of the stars...all so that the theatre manager could take them to the local newpaper who would then usually run some of them as 'public interest' articles.

The pressbooks would usually have things that the theatre could order to promote the movie...such as imprinted balloons, coloring contest sheets, handbills, records for the music from the movie, the book that was being published and so on.----The pressbooks would often show a picture of most of the posters that were available for the theatre to order to place in and around his theatre for advertising.
In order to place an ad for the movie, the manager had to cut the picture of the 'ad' out of the pressbook and take it to the newpaper to be printed.----Therefore it is very unusual to find original old pressbooks that have NO CUTS.----In fact most pressbooks were cut and used and then thrown away, therefore many pressbooks are very very scarce today and are TERRIFIC COLLECTORS ITEMS...especially in UNCUT condition.

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