The delicacy and gracefulness of singer Ashanti was launched as Precious Jewel in 2005. Meant for the dainty who are stylish and up-front it has been lauded by femininity. This fragrance is a fruity affair of apple, peach, musk and plum with the floral sweetness of jasmine, marigold and lily of the valley. The top notes of apple, peach and plum fruits, with the freshness of crushed raspberry is an attractor. The heart is a flowery land of lily of the valley, jasmine and brightness of marigold. At the base bergamot mixes with oakmoss, sandalwood, rose and musk to give it a foug?re long-lasting effect.   on, the lady can choose between English Lavender, Oatmeal and Almond. u de Toilette also. s, rose, gardenia, lily of the valley, orange blossom, sandalwood, orris root, musk, vanilla and heliotrope. ate perfumers trying to create a scent that would not only capture her essence (don’t laugh: they actually seem to have done it) but would survive in an increasingly volatile $31-billion market. Un Jardin sur le Nil, the more traditionally designed Parisian fragrance, was revolutionary in its own way. Seeking a higher profile in the lucrative perfume market, Hermès hired Jean-Claude Ellena, one of the professional ghosts who actually make the scents sold under designers’ names, to be its first-ever in-house perfumer. The astoundingly complex struggle to define and refine Nil, first reported by Burr in a 2005 New Yorker article, centered on an ephemeral conceit of green mangoes on the Nile. Lovely comes across here as a far more personal scent, though that might be a subjective judgment—the author seems a little star-struck by SJP. Nonetheless, Burr sharply evokes the intoxicating, often infuriating mix of precise science and artistic vision necessary to create a perfume, aided by his impressively calibrated BS detector and ability to unearth the industry’s many dirty little secrets. An unusually grounded depiction of a business built largely on artifice.