posted on January 10, 2001 10:35:48 AM new
"eBay uses Annuncio Live because it offers functionality that goes far beyond simple email interactions and click-through tracking. With Annuncio Live, eBay creates, automates and manages the complex, personalized series of web and email interactions needed to engage customers for successful relationship management."
How the heck can you AUTOMATE and PERSONALIZE at the same time?
What they REALLY mean is that eBay hired annuncio to build snoop profiles on what we buy and what we respond to in the spam they send1
posted on January 10, 2001 11:39:49 AM new
More newspeak.
In general, of course, direct marketers want to know as much about your buying and browsing habits as they can. One could easily say they want to know your habits better than your friends, maybe better than your own family.
They dub this as a "relationship." Of course, they conveniently forget that a real relationship is usually consensual for both sides. If one side does not wish to continue, but the other persists, that's generally called "harrassment" or even "stalking."
Besides, a real relationship also does not involve the one side of the relationship being able to sell you out to whomever they feel like either, whenever they want to sell you. There's another name for that, but I'll leave it to you to fill in the word.
I want to buy what I want to buy, not to buy something plus pushy calls and a bunch of junk I never want or use. If I feel the product/service itself is a good one, and a good deal, I'll go back to the same store. That is as much of a "relationship" as I want with a store. I don't want store representatives figuratively following me out of the store, pestering me to buy more stuff or even watching what else I do.
Crreeeppppyyyyy.
RM: "advertise and market and bring in revenue from every possible resourse. eBay is a business and this is what businesses do."
I understand, but unfortunately, I also feel that is exactly the pervasive attitude that allows direct marketing to flourish at the cost of consumers' time (and sometimes money) dealing with intrusions that are almost always unwanted. I understand your point: if all a store I actually did business with did was send me one or even a few fliers a year for a couple years, I wouldn't have cared. It is the stores sending me something every couple of weeks, calling me, or selling me out to others that got my goat -- and the spammers are what really got me going against direct marketing. Given how abusive and intrusive this has all gotten to be in the past couple of decades, my opinion is that all direct marketing should be strictly explicit opt-in.
"My problem is that instead of simply INFORMING people of the POSSIBILITY that they MAY wish to change THEIR preferences, eBay took it upon themselves to actually change the settings and then make people go back and opt out again. I think it's a sleazy marketing ploy and eBay's members deserve better treatment. Unfortunately, this is what marketing people do..."
Exactly right on all counts!
So, telemarketers are calling their calls to others "courtesy calls" to get around some of the telemarketing laws some states have implemented? See what I mean? They don't stop. Harrassment.
----
What's being done in the name of direct marketing nowadays is crazy.
The above are all just my opinions, except where I cite facts as such.
Oh, I am not dc9a320 anywhere except AW. Any others are not me.
Is eBay is changing from a world bazaar into a bizarre world?
[ edited by dc9a320 on Jan 10, 2001 11:41 AM ]
posted on January 10, 2001 12:04:43 PM new
"They dub this as a "relationship." Of course, they conveniently forget that a real relationship is usually consensual for both sides. If one side does not wish to continue, but the other persists, that's generally called "harrassment" or even "stalking." ....
Someone pointed out that if marketers were as intrusive in the physical world as they are on the internet, they would be slapping tracking tags onto you when you walked in the door and someone would be following you recording every department you went to and every item you glanced at. THEN they would slap a "came from" tag on you as you left the store and the next place yuo went wuold record where you came from and add their own tags.
We wouldn't tolerate it in person and I see no reason to tolerate it now.
posted on January 10, 2001 02:17:27 PM new
An eBay staffer is on Q&A at this moment should anyone wish to post questions regarding this foulup to them.
It might serve to draw more attention to the invasion of privacy issue if folks posted on Q&A.
