posted on February 13, 2008 09:40:48 AM new
Squirrel, if you believe that auto manufacturers don't use advertising to CREATE a demand for their product then you are more daffy than I previously believed.
posted on February 13, 2008 09:41:58 AM new
That's all fine and dandy. Except people like you then figure out ways where me, you, Helen, Bear and everybody else get to buy them a new house.
posted on February 13, 2008 09:51:28 AM new
""""Except people like you then figure out ways where me, you, Helen, Bear and everybody else get to buy them a new house.""
You'll have to clarify that. If they bought a McMansion they couldn't afford, I don't care what happens to them.
posted on February 13, 2008 01:18:04 PM new
If buyers could think that when they buy a car they buy one that they can afford not one that is more expensive than their neighbors.
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posted on February 13, 2008 01:22:51 PM new
I don't care what anyone does and I don't need Helen or Mingo to "protect" me from anything. Nobody has yet "sold" me anything. I always buy exactly what I want after researching everything available to see what suits my needs.
posted on February 13, 2008 01:51:33 PM new
And just how do you create a market, Desquirrel? How come Japan has made a killing with it's small cars in Canada and the US if people are buying big American made cars? That's why the US car industry is in trouble.
posted on February 13, 2008 02:26:42 PM new
For the most part you do not create a market, you fill it.
Read the newspapers.
The American makers are in trouble because their number 1 costs (far above steel, etc, and rising) are pension benefits and employee compensation. Japanese makers do not have this.
The American model is also to keep the plants open and producing and offering "sales incentives" to move product, which massacres profitability.
Japanese makes have as much as a 30% edge in costs.
You can create any silly theory you want but people in the US are NOT rushing to buy small cars only to find that lust unfulfilled.
The new Malibu and Saturn Aura are based on a German model and have won numerous technical awards. I'll wager you'll find acres of them in dealer lots. There are multi-thousand dollar rebates on Mitsubishis, Mazdas, Kias, Hyundais, and Nissans right now.
posted on February 13, 2008 03:49:32 PM new
Ford and GM are giving cash back and 0% financing on trucks and SUV's too desquirrel, it's not just the little cars that are going begging.
posted on February 15, 2008 02:03:21 PM new
Markets are created all the time because for the most part, people don't have a clue what they want or need until they see their neighbour using something or they see a commercial. I would even say it's safe to say most markets are NOT created through need.
