posted on December 9, 2000 04:28:52 PM new
I'm fairly new to auction selling -- in fact I'm still evaluating several management tools before I venture full speed ahead into sellerland (but that's a whole 'nother post, isn't it . But my initial reaction while looking at these tools is that auctions are getting SOOOOO long and in many cases UGLY! Makes me wonder if it has some effect on sales? Online storefronts are notorious for losing sales at checkout because users have to comb through so much info, etc. Anybody have any thoughts on how much info in an auction is TOO much?
posted on December 9, 2000 04:57:49 PM new
When you consider that the average attention span these days is about 60 seconds, if you can't read through in auction in less than that, it is too long. If there is so much graphical content that it takes more than 30 seconds to load in a browser, it is too cluttered.
Sometimes less is better.
posted on December 9, 2000 11:13:21 PM new
The way I see it, a good auction generally has three sections:
A) a clear, reasonably sized, cropped pic,
B) A detailed description, and
C) reasonably friendly TOS (with shipping charges spelled out) preferably shorter than the average Mitchner novel.
IMHO anything else is unnecessary gloss and is as likely to lose sales as to make them.
posted on December 10, 2000 02:19:33 AM new
If I could tell one thing to every seller...
Have enough good pictures!
Pretend like your pictures are going to take the place of someone picking the item up, bringing close to their face, turning it over, looking at the back, the inside..etc.
I just don't need the wide shot of your sofa with the fuzzy item in the middle.
It breaks my heart to see these auctions, because the time and money to post them is life energy!
Good descriptions with tight copy and a nifty terse TOS.
Add all the auto-graphics that come with the management tools, but a few good pix speak up loud and clear.
posted on December 10, 2000 03:39:23 AM new
fennhere,
Just the facts will do nicely.
The facts, the whole facts and nothing but the facts!
Bob, Downunder but never down.
. But my initial reaction while looking at these tools is that auctions are getting SOOOOO long and in many cases UGLY! Makes me wonder if it has some effect on sales? Online storefronts are notorious for losing sales at checkout because users have to comb through so much info, etc. Anybody have any thoughts on how much info in an auction is TOO much?